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101 Examples Of Calculating TAM, SAM, SOM And Market Size For Popular DTC Brands

By Pritesh B

Posted | 3 min read

There are several articles available on the internet which explain how to calculate total addressable market, serviceable addressable market, serviceable obtainanble market (if you like acronyms, call it tam, sam, som) for a new or existing business but it’s difficult to find enough examples of these metrics for popular direct to consumer brands.

So, if you literally want to see hundreds of examples of calculating TAM, SAM, SOM for direct to consumer brands, then you’ll love this article.

Our team has researched different market segments from verified sources, publicly available financial reports, templates and company data to gather this information.

To make things easier for you, we have grouped these examples into multiple categories as listed below. Click on any category to continue.

1. Clothing and apparels

2. Jewellery

3. Footwear

4. Beauty and Personal care

5. Consumer electronics

6. Food and beverages

7. Furniture and home decor

Clothing and apparels

Our market research shows that the size for the global apparel market worldwide is 1.5 trillion USD. In this section, we cover 34 direct to consumer brands which are making the most out of it.

Brand# 1

Bonobos

Bonobos is an upscale direct to consumer (DTC) brand selling apparels for men. The company is located in New York and has over 60 locations in the United States.

Target persona characteristics

  • Men between the ages of 18-40
  • Likes to socialise, outing for special occasions.
  • Mostly working for big corporations or running their own businesses.
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of BonobosThe global men’s apparel market worldwide size according to Statista: 499 billion USD
SAM of BonobosMen’s apparel market size in the United States in 2022 is 100 billion USD
SOM of BonobosBonobos revenue according to their financial report on Zoominfo in 2022 is 125 million USD, leading to 0.12% of the market share.
bonobos tam sam som

Brand# 2

Spoke London

Spoke London is a British apparel company based out of London. The company specialises in custom fit mens trousers for all occasions. Spoke London primarily sells through its online store.

Target persona characteristics

  • Men between the ages of 18-40
  • Likes to socialise, outing for special occasions.
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of Spoke LondonThe global men’s apparel market worldwide size according to Statista is 499 billion USD
SAM of Spoke LondonSpoke London’s serviceable addressable market is men’s apparel. The size of this market in the United Kingdom as of 2022 is 22 billion USD.
SOM of Spoke LondonDatanyze report says that Spoke London’s revenue as of 2022 is 9.1 million USD.
spoke london tam sam som

Brand# 3

Outerknown

Outerknown is an American apparel brand founded by Kelly Surfer who is a world renowned surfer. The company sells through its online store while focusing on sustainability and the brand is popularly known for its blanket shirts.

Target persona characteristics

  • Men between the ages of 18-40
  • Likes to socialise, outing for special occasions.
  • Believe in giving back to the community
MarketSize
TAM of OuterknownThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of OuterknownThe serviceable addressable market for Outerknown is the USA apparel market size. As of 2022 it’s size is 312 billion USD.
SOM of OuterknownDatanyze's public report on Outerknown states it’s revenue as 4.1 million USD as of 2022.
outerknown tam sam som

Brand# 4

Ministry of Supply

Ministry of Supply is a Boston based apparel company specializing in material science technology. According to the company, they manufacture the most comfortable shirts for men and women. The company sells directly to consumers through their DTC online store.

Target persona characteristics

  • Men between the ages of 21-55
  • Likes to socialise, outing for special occasions.
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of Ministry of SupplyThe global apparel market worldwide size according to<Statista is 1.5 trillion USD
SAM of Ministry of SupplyThe serviceable addressable market for Ministry of Supply is the menswear apparel market in USA which is valued at 136 billion USD as of 2022.
SOM of Ministry of SupplyNew York Times says that the Ministry of Supply company made a revenue of 14 million USD as of 2019. Overall market share for the company in men’s apparel segment is 0.01% in USA.
ministry of supply tam sam som

Brand# 5

Madhappy

Madhappy is a trendy American apparel company selling activewear, loungewear, jeans and other clothing accessories. Madhappy was in the news when LVMH invested in the company.

Target persona characteristics

  • Men and women between the ages of 18-35
  • Likes to socialise, outing for special occasions.
MarketSize
TAM of MadhappyThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of MadhappyThe serviceable addressable market for Madhappy is the USA apparel market. As of 2022 it’s size is 312 billion USD.
SOM of MadhappyFashion united says that the company made a revenue of 1 million USD as of 2019.
madhappy tam sam som

Brand# 6

Frank and Oak

Frank and Oak is a Canadian apparel company founded in 2012. The company believes in creating sustainable products which lasts long for the new generation. Frank and Oak sell through their online store, marketplaces and retail space.

Target persona characteristics

  • Men and women between the ages of 18-40
  • Likes to socialise, outing for special occasions.
  • Believe in giving back to the community
MarketSize
TAM of Frank and OakThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of Frank and OakThe serviceable addressable market for Madhappy is the USA apparel market. As of 2022 it’s size is 312 billion USD.
SOM of Frank and OakDatanyze’s public report on Frank and Oak states its revenue as 120 million USD as of 2022. Overall, the company captures 0.03% of the market share.
frank and oak tam sam som

Brand# 7

Pangaia

According to their website, Pangaia is a material science company which is changing the way everyday lifestyle apparel products are made. The company is based in the United Kingdom and they sell through their direct to consumer online store.

Target persona characteristics

  • Men and women between the ages of 18-55
  • Likes to socialise, outing for special occasions.
  • Believe in giving back to the community
MarketSize
TAM of PangaiaThe global apparel market worldwide size according toStatista is 1.5 trillion USD
SAM of PangaiaThe global sustainable clothing market size as of 2021 is 3.9% of the global apparel market. That makes the serviceable addressable market for Pangaia about 58 billion USD.
SOM of PangaiaPangaia made over 75 million USD in sales as of 2020 according to this report. Overall market share of the company is sustainable clothing industry is 0.12%
pangaia tam sam som

Brand# 8

Zara

Zara is one of the world's most valuable brands with a valuation of 13.3 billion US dollars. Headquartered in Spain, Zara is one of the largest apparel retailers in the world specializing in fast fashion, accessories and shoe ware primarily for women.

With over 3000 stores worldwide, Zara is known for its incredible supply chain which delivers new designs from inception to store in two weeks while other retailers take about six months for the same process.

Target persona characteristics

  • Men and women between the ages of 18 to 55
  • Primary hobby - staying fit, supporting causes, hanging out with large friend circles.
  • Mid level income, above average engagement on social media, strong interests in fashion
MarketSize
TAM of ZaraTAM for apparel and clothing industry is 294.06 billion U.S. dollars. (USA only)
SAM of ZaraIf we take a look at women's apparel market size in the USA, the serviceable addressable market size is $163B as of 2022.
SOM of ZaraEven with lower sales throughout the pandemic, Zara still manages to hold 11% of the market share, leading to its actual SOM to $32.2B
zara tam sam som

Brand# 9

Express

The American fashion retailer primarily caters to young adults. Apart from its 550+ brick and mortar locations, the brand also operates from its ecommerce website and other online marketplaces.

Target persona characteristics

  • Young adults within the age group of 14-25.
  • Primarily keeping up with the latest trends.
  • Highly active on social media.
MarketSize
TAM of ExpressThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of ExpressUS apparel market size as of 2022: 312 billion USD
SOM of ExpressExpress, Inc revenue in year 2022: 1.8 billion USD, leading to 0.57% of the market share.
express tam sam som

Brand# 10

Canada Goose

As the name might suggest, Canada Goose is a Canadian retailer specialising in extreme weather outdoor clothing like woollen vests, raincoats, snowmobile suits etc.

Target persona characteristics

  • Men and women of all ages who are interested in outdoor activities, especially into winter sports and adventure.
  • Enjoy exploring the wild.
  • Average median income ~ $55,000 annually.
MarketSize
TAM of Canada GooseThe global coats and jackets market worldwide size according to Statista is 44.03 billion U.S. dollars
SAM of Canada GooseUSA coats and jackets market size as of 2022: 5.82 billion USD
SOM of Canada GooseAccording to their latest financial holdings, the revenue of Canada Goose in the year 2022 was 2.02 billion USD, leading to 0.34% of the market share.
canada goose tam sam som

Brand# 11

Buckle

Buckle or The Buckle is an American retailer selling apparels, fashion accessories and footwear for young men and women. The company operates across 42 states in the US and ships globally through its ecommerce website.

Target persona characteristics

  • Young men and women who are interested in casual fashion and go with the current trends.
  • Like to socialise and spend above average time on social media.
MarketSize
TAM of BuckleThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of BuckleUS apparel market size as of 2022: 312 billion USD.
SOM of BuckleAccording to their latest financial holdings, the revenue of The Buckle in the year 2022 was 1.69 billion USD, leading to 0.54% of the market share.
the buckle tam sam som

Brand# 12

Guess

Guess is an American fashion retailer which makes clothing for men and women. The brand also sells other fashion accessories like watchers, jewellery and other luxury items.

Target persona characteristics

  • Adults and young men and women with a certain taste in fashion.
  • Enjoy spending time and money on things which look and feel good.
  • Like to socialise.
  • Average median income ~ $55,000 annually.
MarketSize
TAM of GuessThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of GuessUS apparel market size as of 2022: 312 billion USD.
SOM of GuessGuess’s latest financial holdings show that their revenue in the year 2022 was 2.66 billion USD, leading to 0.85% of the market share.
guess clothing tam sam som

Brand# 13

ASOS

ASOS is a British retailer specialising in mens and womens clothing. Compared to other giants in the retail industry, ASOS is a fairly new brand. It was established in 2000 in London.

Target persona characteristics

  • Young men and women who love current trends in fashion.
  • Spend above average time on social media, online shopping, interacting with influencers.
  • Like to socialise.
MarketSize
TAM of ASOSThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of ASOSUnited Kingdom apparel market size as of 2022: 66 billion USD
SOM of ASOSASOS current revenue for the year 2022 is 5.38 billion USD, leading to 8.15% of the market share.
asos tam sam som

Brand# 14

Knot standard

Headquartered in New York, Knot Standard is a premium menswear brand. They focus on tailor made clothing with their proprietary cutting edge platform. The brand offers clothing for all occasions like travel, weekend, night out, wedding, etc.

Target persona characteristics

  • Men with a premium taste in fashion.
  • Professionally successful, travel a lot for work or business.
  • Maintaining a social status is of the utmost importance.
  • Above average annual income.
MarketSize
TAM of Knot Standard:The global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of Knot Standard:According to Statista, The luxury apparel market size in United States is 25 billion USD
SOM of Knot Standard:Knot Standard current revenue for the year 2022 according to Zoominfo is 8 million USD leading to 0.03% of the market share.
knot standard tam sam som

Brand# 15

Hanes

Hanes is one of the oldest clothing brands in the United States, specialising in t-shirts, undergarments, socks, hosiery, etc. According to wikipedia, Hanes operates through 252 locations worldwide and has over 65,000 employees internationally.

Target persona characteristics

  • Kids and adults of all age groups.
  • The brand has multiple product lines which cannot be generalised to a particular target segment.
MarketSize
TAM of HanesThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of HanesUS apparel market size as of 2022: 312 billion USD
SOM of HanesHanes revenue in 2022 according to this report is 6.63 billion USD, leading to 2.15% of the market share.
hanes tam sam som

Brand# 16

Levis

Levi Strauss and Co. is synonymous with denim jeans worldwide. Levis is an American clothing brand with over 2800 stores worldwide and employs about 15,000 employees.

Target persona characteristics

  • Kids and adults of all age groups.
  • The brand has multiple product lines which cannot be generalised to a particular target segment.
MarketSize
TAM of Levi StraussThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of Levi StraussGlobal denim jeans market in 2022 is 64.5 billion USD
SOM of Levi StraussLevi Strauss and Co. revenue in 2022 according to this report is 6.24 billion USD, leading to 9.65% of the market share.
levis tam sam som

Brand# 17

Finisterre

Finisterre is a British outdoor apparel company founded in 2003. The company sells primarily through their online store and retail.

Target persona characteristics

  • Men and women of all ages who are interested in outdoor activities, especially into winter sports and adventure.
  • Enjoy exploring the wild.
MarketSize
TAM of FinisterreThe global coats and jackets market size is the total addressable market for Finisterre. This report says it is about 44 billion USD as of 2022.
SAM of FinisterreCoats and jackets market size in UK is 1.90 billion USD as a serviceable addressable market for Finisterre
SOM of FinisterreThe company made a revenue of 17.5 million euros in 2021 leading to overall market share of 0.92%, says this report.
finisterre tam sam som

Brand# 18

Tentree

Tentree is a Canadian apparel company which makes sustainable clothing and accessories for both men and women. The company sells primarily through its DTC online store all over Canada and USA.

Target persona characteristics

  • Men and women between the ages of 18-55
  • Likes to socialise, outing for special occasions.
  • Believe in giving back to the community
MarketSize
TAM of TentreeThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of TentreeThe global sustainable clothing market size as of 2021 is 3.9% of the global apparel market. That makes the serviceable addressable market for Tentree about 58 billion USD.
SOM of TentreeTentree made over 4.5 million USD in sales as of 2021 according to this report. Overall market share of the company is sustainable clothing industry is 0.07%
tentree tam sam som

Brand# 19

Cotopaxi

Cotopaxi is an active wear apparel company from Salt lake city, Utah. According to the company, their products are designed to last for 61 years.

Target persona characteristics

  • Men and women of all ages who are interested in outdoor activities, especially into winter sports and adventure.
  • Enjoy exploring the wild.
MarketSize
TAM of CotopaxiThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of CotopaxiThe active wear market size globally is 353 billion USD.
SOM of CotopaxiCotopaxi made 30 million USD in revenue in 2021 according to this report. This brings the market share of the company in activewear segment worldwide is 0.008%
cotopaxi tam sam som

Brand# 20

Vuori Clothing

Vuori clothing is an American apparel company specialising in activewear and accessories for men and women. With its recent fund raise from Softbank, the company is valued at $4 billion USD.

Target persona characteristics

  • Men and women of all ages who are interested in outdoor activities, especially into winter sports and adventure.
  • Enjoy exploring the wild.
MarketSize
TAM of Vuori ClothingThe global activewear apparel market size according to Statista: 353 billion USD
SAM of Vuori ClothingThe activewear market size in USA is 104 billion USD according to this data.
SOM of Vuori ClothingVuori Clothing made 19 million USD in revenue in 2021 according to this report. This brings the market share of the company in activewear segment worldwide is 0.018%
vuori tam sam som

Brand# 21

Alex Crane

Alex Crane is an American apparel company producing everyday casual wear for men and women. The company focuses on sustainable clothing and believes in giving back.

Target persona characteristics

  • Men and women between the ages of 18-40
  • Likes to socialise, outing for special occasions.
  • Believe in giving back to the community
MarketSize
TAM of Alex CraneThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of Alex CraneThe serviceable addressable market for Alex Crane is the USA apparel market. As of 2022 it’s size is 312 billion USD
SOM of Alex CraneDatanyze’s public report on Alex Crane states its revenue as 544K USD as of 2022.
alex crane tam sam som

Brand# 22

Public Rec

Public Rec is an American comfortable athletic apparel company. The brand primarily sells from their direct to customer (DTC) online store all over the United States.

Target persona characteristics

  • Men and women between the ages of 18-40
  • Likes to socialise, outing for special occasions.
MarketSize
TAM of Public RecThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of Public RecThe serviceable addressable market for Public Rec is the USA apparel market. As of 2022 it’s size is 312 billion USD
SOM of Public RecDatanyze’s public report on Public Rec states its revenue as **4.5 million USD ** as of 2022.
public rec tam sam som

Brand# 23

MeUndies

MeUndies is an American company and was founded in 2011. According to their website, the company makes the most comfortable underwear for men and women. Their viral marketing campaigns helped them to scale the company in a short period of time.

Target persona characteristics

  • Men and women between the ages of 18-40
  • Willingness to pay premium price for comfort

SOM:

MarketSize
TAM of MeUndiesThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of MeUndiesThe serviceable addressable market for MeUndies is the night and underwear market. Global night and underwear market size as of 2022 is 98 billion USD.
SOM of MeUndiesThis CNBC report says that the company revenue is at least 75 million USD as of 2019 with a market share of 0.07% in the night and underwear market segment.
meundies tam sam som

Brand# 24

Marc Weldon

Marc Weldon is an American men’s clothing company based out of New York focused on selling socks, underwear and essentials. The online retailer sells primarily through their direct to consumer (DTC) online store.

Target persona characteristics

  • Men between the ages of 18-40
  • Prioritises on an active lifestyle
  • Willingness to pay premium price for comfort
MarketSize
TAM of Marc WeldonThe global men’s apparel market worldwide size according to Statista: 499 billion USD
SAM of Marc WeldonMarc Weldon targets a serviceable addressable market of men’s underwear which is valued at 11.2 billion USD according to this report.
SOM of Marc WeldonAs of Q2 of 2021, Marc Weldon reported an annual revenue of 25.9 million USD according to this report by Kona Equity. The overall market share of Marc Weldon in the men's underwear segment is 0.23% globally.
marc weldon tam sam som

Brand# 25

Pair of Thieves

Pair of Thieves is a stylish underwear brand for men and caters to the market in the United States.

Target persona characteristics

  • Men between the ages of 18-40
  • Prioritises on an active lifestyle
  • Willingness to pay premium price for comfort

TAM of Pair of Thieves : SAM:

SOM:

MarketSize
TAM of Pair of ThievesThe global men’s apparel market worldwide size according to Statista: 499 billion USD
SAM of Pair of ThievesPair of Thieves targets a serviceable addressable market of men’s underwear which is valued at 11.2 billion USD according to this report.
SOM of Pair of ThievesAs of Q2 of 2021, Pair of Thieves reported an annual revenue of 4 million USD according to this report. The overall market share of Marc Weldon in the men's underwear segment is 0.33% globally.
pair of thieves tam sam som

Brand# 26

Andie

Andie makes stylish swimwear for women of all sizes. The company was founded in 2017 and sells directly from its online store to all over USA and a few other countries.

Target persona characteristics

  • Women between the ages of 18-40
  • Prioritises on an active lifestyle
  • Willingness to pay premium price for comfort
MarketSize
TAM of AndieAndie targets an addressable market of swimwear. According to this report, the global swimwear market size is 19.5 billion USD.
SAM of AndieThe serviceable addressable market for Andie is valued at 11.2 billion USD according to this report.
SOM of AndieCrunchbase says that Andie made more than 20 million USD in revenue as of 2020. This leads to a total market share of 0.17%
andie tam sam som

Brand# 27

Jambys

Jambys is an apparel brand for men and women producing comfortable clothes and underwear for home.

Target persona characteristics

  • Men and women between the ages of 18-40

  • Willingness to pay premium price for comfort

MarketSize
TAM of JambysThe global apparel market worldwide size according to Statista is 1.5 trillion USD
SAM of JambysThe serviceable addressable market for Jambys is the night and underwear market. Global night and underwear market size as of 2022 is 98 billion USD.
SOM of JambysJambys estimated revenue as of 2021 is 1.9 million USD says this article.
jambys tam sam som

Brand# 28

Bombas

Bombas is a direct to consumer American apparel brand, primarily selling comfortable socks. The company was founded in 2013 and recently began selling t-shirts, underwears and accessories.

Target persona characteristics

  • Young adults between the ages of 14-25
  • Likes to socialise, outing for special occasions.
  • Willingness to pay premium price for comfort
  • Keeping up with current trends
MarketSize
TAM of BombasWorldwide market size if socks according to this report is 12.51 billion USD
SAM of BombasBombas targets a serviceable addressable market of socks in the United States through their online store. It’s size is 1.90 billion USD as of 2022.
SOM of BombasAs of 2021, Fortune report on Bombas says that their annual revenue worldwide is 237 million USD, leading to a market share of 12.4% in the socks market segment in USA.
bombas tam sam som

Brand# 29

Happy Socks

Happy Socks is a Swedish direct to consumer brand primarily selling socks, underwear and accessories. Launched in 2008, the company made 1 million USD in sales in their first year of operations.

Target persona characteristics

  • Young adults between the ages of 14-25
  • Likes to socialise, outing for special occasions.
  • Willingness to pay premium price for comfort
  • Keeping up with current trends
MarketSize
TAM of Happy SocksWorldwide market size if socks according to this report is 12.51 billion USD
SAM of Happy SocksHappy Socks targets a serviceable addressable market of socks in the United States through their online store. It’s size is 1.90 billion USD as of 2022.
SOM of Happy SocksHappy Socks reported a revenue of 25 million USD as of 2021, says Pipecandy.
happy socks tam sam som

Brand# 30

Bombay Shirt Company

Bombay shirt company is an Indian apparel brand, catering into personalised and custom made shirts for men and women.

Target persona characteristics

  • Men and women between the ages of 18-40
  • Likes to socialise, outing for special occasions.
  • Mostly working for big corporations or running their own businesses.
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of Bombay Shirt CompanyThe global men’s apparel market worldwide size according to Statista: 499 billion USD
SAM of Bombay Shirt CompanyApparel market size in the India in 2022 is 87.60 billion USD.
SOM of Bombay Shirt CompanyAccording to Tracxn, the revenue of Bombay Shirt Company as of Dec 31 2020 is 1.8 million USD, leading to 0.12% of the market share.
bombay shirt company tam sam som

Step# 31

Draper James

Draper James is a trendy apparel brand for women founded by celebrity actress Reese Witherspoon. Founded in 2013, the company sells primarily through their online store all over the USA.

Target persona characteristics

  • Women between the ages of 18-65
  • Likes to keep up with current trends
MarketSize
TAM of Draper JamesThe global womenswear market size as of 2022 is 790.90 billion USD
SAM of Draper JamesThe brand primarily targets the United States as their target market segment. The serviceable addressable market size for womens apparel in the USA is 163 billion USD.
SOM of Draper JamesUniversal Standard reported an annual revenue of 4.5 million USD, says this report by Datanyze.
draper tam sam som

Brand# 32

All Year Round (AYR)

All Year Round or AYR is a direct to consumer brand (DTC) founded in 2014 with a focus on creating best quality apparels for women which can stand the test of time - as said by Forbes.

Target persona characteristics

  • Women between the ages of 18-65
  • Likes to keep up with current trends
  • Believes in sustainable fashion
MarketSize
TAM of AYRThe global womenswear market size as of 2022 is 790.90 billion USD
SAM of AYRThe brand primarily targets the United States as their target market segment. The serviceable addressable market size for women's apparel in the USA is 163 billion USD.
SOM of AYRAYR reported an annual revenue between 4-5 million USD, says this report by Forbes.
all year round tam sam som

Brand# 33

Universal Standard

Universal Standard is an American apparel company which makes clothes for women of all shapes and sizes. According to the company, the current size scale of xs,s,m,l,xl doesn’t work for all women and it needs to be changed. Universal Standard sells through its DTC online store to customers all over the USA and select countries.

Target persona characteristics

  • Women between the ages of 18-45
  • Likes to keep up with current trends
  • Believes in sustainable fashion
MarketSize
TAM of Universal StandardThe global womenswear market size as of 2022 is 790.90 billion USD
SAM of Universal StandardThe brand primarily targets the United States as their target market segment. The serviceable addressable market size for plus size womens apparel in the USA is 6.6 billion USD.
SOM of Universal StandardUniversal Standard reported an annual revenue of 4.8 million USD, says this report by Datanyze.
universal standard tam sam som

Brand# 34

Karagiri

Karagiri is an Indian ethnicwear brand specialising in handcrafted sarees by skilled handicrafts from all over India. They primarily operate through their direct to consumer or DTC ecommerce store.

Target persona characteristics

  • Women between the ages of 18-65
  • Highly peculiar taste in ethnicware.
  • Loves culture and tradition
MarketSize
TAM of KaragiriThe women’s apparel market size in India according to Statista: 39.51 billion USD as of 2022
SAM of KaragiriContrastingly, the market size for traditional or ethnicwear across India is expected to reach 24 billion USD by the year 2025, says this report.
SOM of KaragiriAccording to data from Tracxn and Zoominfo, estimated revenue of Karagiri is about 2.65 million USD in 2022. This helps the brand capture 0.11% of market share.
karagiri tam sam som

Jewellery

The global jewellery market worldwide is valued at 228 billion USD. On the other hand, the jewellery and luxury goods space has a market size of 283 billion euros worldwide. Compared to clothing and apparels, number of DTC brands in this space are limited. We cover 3 luxury brands known worldwide - Prada, Cartier and Rolex.

Brand# 35

Prada

Prada is a luxury brand, primarily known for its leather bags, shoes and travel accessories. It was founded in 1913 by Prada brothers in Italy. As the most valuable luxury brand in the world, Prada hosts 12,000 employees worldwide and over 600 stores across the globe.

Target persona characteristics

  • Men and women with highly sophisticated sense of style and fashion.
  • Average income of this target persona is over the median of $75,000.
MarketSize
TAM of PradaTotal addressable market or TAM for the personal luxury goods industry worldwide is 283 billion euros.
SAM of PradaOut of this market, the serviceable addressable market size for luxury leather goods is 63 billion euros.
SOM of PradaPrada owns 51% share of the market when it comes to luxury leather goods, leading to a SOM or serviceable obtainable market of 3.5 billion euros, according to this report
prada luxury leather goods tam sam som

Brand# 36

Cartier

Cartier is one of the most well regarded and luxurious brands of the world. The brand primarily focuses on high end jewellery, watches, leather bags and accessories.

Target persona characteristics

  • Men and women with a penchant for luxury items.
  • Socialises within high class groups
  • Enjoys being perceived as smart and confident by others.
  • Above average income.
  • Members of exclusive groups.
MarketSize
TAM of CartierThe global personal luxury goods market worldwide size: 283 billion euros.
SAM of CartierLuxury jewellery goods market is 22 billion euros
SOM of CartierCartier’s revenue for the year 2022 according to their website is 19.2 billion euros making it the largest market share owner in the luxury jewellery segment.
cartier tam sam som

Brand# 37

Rolex

Rolex is a luxury watch company founded in 1905. Owning a rolex has been considered a luxury symbol since long. According to their website, Rolex manufactures about 1M watches each year.

Target persona characteristics

  • Men and women with a penchant for luxury items.
  • Socialises within high class groups
  • Enjoys being perceived as smart and confident by others.
  • Above average income.
  • Members of exclusive groups.
MarketSize
TAM of RolexThe global watches market worldwide size: 66.07 billion USD.
SAM of RolexRolex is a luxury watch company, catering to a niche target segment. Luxury watches market is 43.7 billion USD, says this report
SOM of RolexRolex’s revenue for the year 2022 according to the website is 13 billion USD making it the largest market share owner in the luxury watch segment.
rolex tam sam som

Footwear

The footwear market is a subcategory of clothing and apparel industry and consist of shoe categories like sneakers, sports shoes, luxury footwear and related accessories. The market worldwide is worth 365 billion USD. Here, we list 17 footwear brands. Let’s take a look.

Brand# 38

Nike

Nike is an American multinational corporation, headquartered in Oregon, USA. It is the world's largest manufacturer of athletic shoes and sportswear with revenue in excess of 46.71 billion U.S. dollars globally in 2022 according to Statista.

After its humble beginnings in 1964, Nike has grown into a global brand which produces footwear, apparels, accessories, primarily catering to a target segment of people with active lifestyles.

Target persona characteristics

  • Men and women between the ages of 18 to 40
  • Primary hobby - running and casual sports
  • Average income - above $55,000 annually.
MarketSize
TAM of NikeTotal addressable market for footwear in USA is $79.9B as of 2021
SAM of NikeNike targets a Serviceable Addressable Market of $19.94B through it athletic footwear
SOM of NikeNike’s percentage of market share from its SAM is about 48%, which comes to $12.2B
nike tam sam som

Brand# 39

Skechers

Skechers is the third largest athletic footwear brand in the United States behind Nike and Adidas. The company designs and develops performance footwear, casual wear and accessories.

Target persona characteristics

  • Men and women with active lifestyles within the age range of 18-45
  • Enjoyings playing casual sports
  • Gets involved in outdoor activities
  • Fan of league teams.
MarketSize
TAM of SkechersThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of SkechersSkechers has a serviceable addressable market which is footwear market size in the United States as of 2022: 79 billion USD
SOM of SkechersSkechers revenue in 2022 according to this report is 6.88 billion USD, leading to 8% of the market share.
skechers tam sam som

Brand# 40

Allbirds

Allbirds is an American brand primarily focused on selling sustainable footwear, apparels and accessories. Established in 2016, the company boasts to have crafted a revolutionary wool fabric, specifically engineered for footwear.

Target persona characteristics

  • Adults and kids of all age groups.
  • Inclined towards sustainable living and making an effort to give back to nature.
  • Interested in trendy fashion wear.
MarketSize
TAM of AllbirdsThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of AllbirdsMarketresearch suggests that the global sustainable footwear market size is 11.8 billion USD
SOM of AllbirdsAllbirds revenue in 2022 according to this report is 300 million USD, leading to 2.5% of the market share.
allbirds tam sam som

Brand# 41

Clove

Clove is a footwear company specialising in comfortable sneakers for healthcare workers. Based out of Philadelphia, the company sells through its ecommerce website and strategic partnership with healthcare providers.

Target persona characteristics

  • Men and women who are healthcare professionals
  • Spends several hours a day standing.
  • Interested in trendy fashion wear.
MarketSize
TAM of CloveThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of CloveMedical footwear market is valued at 8.11 billion USD as of 2020, says this article.
SOM of CloveAccording to Pitchbook, the company revenue is 1.9M as of 2020 with a market share of 0.02%
clove tam sam som

Brand# 42

Thousand Fell

According to their website, Thousand Fell is the first company to make a recyclable sneaker. Thousand Fell uses biodegradable ingredients to produce quality sneakers. A majority of their sales come from their direct to consumer ecommerce website.

Target persona characteristics

  • Adults and kids of all age groups.
  • Inclined towards sustainable living and making an effort to give back to nature.
  • Interested in trendy fashion wear.
MarketSize
TAM of Thousand FellThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of Thousand FellMarketresearch suggests that the global sustainable footwear market size is 11.8 billion USD
SOM of Thousand FellThousand Fell revenue in 2022 according to this report is 2.3 million USD, leading to 0.019% of the market share.
thousand fell tam sam som

Brand# 43

Vessi

Vessi makes waterproof and breathable shoes for all weather. Founded in Vancouver, the company primarily sells footwear for men and women through its online store.

Target persona characteristics

  • Men and women with active lifestyles within the age range of 18-45
  • Enjoys playing casual sports
MarketSize
TAM of VessiThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of VessiVessi has a serviceable addressable market which is footwear market size in the Canada as of 2022: 8.7 billion USD
SOM of VessiVessi revenue in 2022 according to this report is 6.1 million USD, leading to 0.7% of the market share.
vessi tam sam som

Brand# 44

Vivo Barefoot

Vivo barefoot is a footwear brand from the UK which makes shoes with a thin sole. According to their website, the company’s philosophy is that shoe soles should be thin enough to give a barefoot walking/running experience to the user.

Target persona characteristics

  • Men and women with active lifestyles within the age range of 18-45
  • Above average annual income
MarketSize
TAM of Vivo BarefootThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of Vivo BarefootVivo Barefoot has a serviceable addressable market which is footwear market size in the United States as of 2022: 79 billion USD
SOM of Vivo BarefootAccording to the report on their website, Vivo Barefoot made a revenue of $32 million USD as of 2020.
vivo barefoot tam sam som

Brand# 45

Koio

Koio is a luxury sneaker shoe brand from Italy. The footwear brand has gained a lot of traction among millennials in a very short period of time.

Target persona characteristics

  • Men and women with active lifestyles within the age range of 18-45
  • Above average annual income
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of KoioThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of KoioKoio has a serviceable addressable market which is footwear market size in the United States as of 2022: 79 billion USD, according to this report
SOM of KoioKoio revenue in 2022 according to this report is 7.2 million USD, leading to 0.09% of the market share.
koio tam sam som

Brand$ 46

Soludos

Soludos is a footwear company which was founded in 2010 in NYC. According to their website the company makes crafted shoes and accessories to provide the most comfort.

Target persona characteristics

  • Men and women with active lifestyles within the age range of 18-45
  • Above average annual income
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of SoludosThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of SoludosSkechers has a serviceable addressable market which is footwear market size in the United States as of 2022: 79 billion USD
SOM of SoludosSoludos revenue in 2022 according to this report is 4.8 million USD, leading to 0.006% of the market share.
soludos tam sam som

Brand# 47

Brunt

Brunt is a work footwear DTC brand. According to their website, they make the most comfortable work shoes and accessories.

Target persona characteristics

  • Men and women with active lifestyles within the age range of 18-50
  • Works at a outdoor job
MarketSize
TAM of BruntThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of BruntBrunt has a serviceable addressable market which is industrial footwear market size globally as of 2022: 11.03 billion USD
SOM of BruntBrunt revenue in 2022 according to this report is 1.7 million USD, leading to 0.01% of the market share.
brunt tam sam som

Brand# 48

Crocs

Crocs is a well known American footwear brand founded in 2002. The company is widely known for its unique foam clogs which are soft, odorless and highly comfortable. The company sells through its online store, Amazon and retail outlets all over the world.

MarketSize
TAM of CrocsThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of CrocsCrocs has a serviceable addressable market is sandals and clog. The market size is 23 billion USD according to this report.
SOM of CrocsCrocs revenue in 2022 according to this report is 2.83 billion USD, leading to 12.3% of the market share.
crocs tam sam som

Brand# 49

M. Gemi

M. Gemi is a premium footwear brand with origins from Italy. The company sells handcrafted, premium footwear and accessories for men and women.

Target persona characteristics

  • Men and women with active lifestyles within the age range of 18-45
  • Above average annual income
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of M. GemiThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of M. GemiSkechers has a serviceable addressable market which is footwear market size in the United States as of 2022: 79 billion USD
SOM of M. GemiM. Gemi revenue in 2022 according to this report is 7.4 million USD, leading to 0.09% of the market share..
mgemi tam sam som

Brand# 50

Cariuma

Cariuma is a Singapore based footwear company selling high quality and comfortable sneakers for men and women. The company was founded in 2018 and sells mainly through its DTC online store.

Target persona characteristics

  • Adults and kids of all age groups.
  • Inclined towards sustainable living and making an effort to give back to nature.
  • Interested in trendy fashion wear.
MarketSize
TAM of CariumaThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of CariumaMarketresearch suggests that the global sustainable footwear market size is 11.8 billion USD
SOM of CariumaCariuma revenue in 2022 according to this report is 4.1 million USD, leading to 0.34% of the market share.
cariuma tam sam som

Brand# 51

Birdies

Birdies is an American women’s comfortable shoe brand. The company was founded in 2015 and sells its popular flat shoes directly through its direct to consumer (DTC) online store.

Target persona characteristics

  • Women over age 25
  • Working moms
  • Interested in trendy fashion wear.
  • Active lifestyle.
MarketSize
TAM of SkechersThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of SkechersGlobal women’s footwear market i.e. serviceable addressable market for Birdies is estimated to be at 180 billion USD according to this report.
SOM of SkechersBirdies reported an annual revenue of 13 million USD according to Zippia in 2021.
birdies tam sam som

Brand# 52

Mahabis

Mahabis is a premium lifestyle footwear brand founded in 2014. The company sells highly comfortable slippers made from recycled materials directly to consumers from its online store to North America, Europe and Australian markets. Mahabis makes most of its revenue from the US market.

Target persona characteristics

  • Adults and kids of all age groups.
  • Inclined towards sustainable living and making an effort to give back to nature.
  • Interested in trendy fashion wear.
MarketSize
TAM of MahabisThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of MahabisMarketresearch suggests that the global sustainable footwear market size is 11.8 billion USD
SOM of MahabisMahabis revenue in 2022 according to this report is 25 million USD, leading to 0.2% of the market share.
mahabis tam sam som

Brand# 53

Neeman’s

Neeman’s is a fast growing Indian footwear brand focused on creating sustainable, eco-friendly shoe lines including sneakers, shoes and accessories for men and women.

Target persona characteristics

  • Adults and kids of all age groups.
  • Inclined towards sustainable living and making an effort to give back to nature.
  • Interested in trendy fashion wear.
MarketSize
TAM of Neeman’sThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of Neeman’sMarketresearch suggests that the global sustainable footwear market size is 11.8 billion USD
SOM of Neeman’sTracxn shows that annual revenue by Neeman’s by Dec 2020 is $827K, leading to 0.07% of the market share.
neemans tam sam som

Brand# 54

Boot Barn

Boot Barn is a niche apparel brand primarily selling cowboy boots, fashion clothes, work wear and accessories. Their online store gets about 3.5M average visitors per month.

Target persona characteristics

  • Men and women between the ages of 18-55 with a niche taste in fashion and dressing.
  • Proud of their lifestyle
  • Average median income ~ $55,000 annually.
MarketSize
TAM of Boot BarnThe global footwear market or total addressable market for footwear worldwide size according to Statista: 365.5 billion USD
SAM of Boot BarnSkechers has a serviceable addressable market which is footwear market size in the United States as of 2022: 79 billion USD
SOM of Boot BarnAccording to their latest financial holdings, Boot Barn’s revenue in the year 2022: 1.54 billion USD, leading to 0.42% of the market share.

Beauty and Personal care

Beauty and personal care market worldwide is 80 billion USD. Worldwide, India ranks fourth as the available market for generating highest revenue in this segment. L’oreal controls the majority of the market share in the beauty and personal care segment. Let’s see L’oreal and 8 other direct to consumer brands in this segment.

Brand# 55

L’oreal

L’oreal is the largest cosmetics manufacturer in the world with primary focus on hair care products. Headquartered in Paris, the company is home to over 80,000 employees worldwide.

Target persona characteristics

  • Women between the ages 18-55
  • Likes to socialise, outing for special occasions.
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of L’orealThe global cosmetics market worldwide size according to Statista: 80.73 billion USD
SAM of L’orealUS market size for cosmetic industry in 2022 is 48.3 billion USD
SOM of L’orealThe total revenue of L’oreal for the year 2022 is 35.64 billion USD, making it the largest share owner of the market at a staggering 73.7%. Compared to the United States, L’oreal owns 20% of market share in Europe.
loreal tam sam som

Brand# 56

Sephora

Sephora is a French brand offering beauty products, lotions, haircare, skin care and related products. The company has over 2600 stores worldwide.

Target persona characteristics

  • Women between the ages 18-55
  • Likes to socialise, outing for special occasions.
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of SephoraThe global cosmetics market worldwide size according to Statista: 80.73 billion USD
SAM of SephoraUS market size for cosmetic industry in 2022 is 48.3 billion USD
SOM of SephoraZoominfo reports the company revenue of 10 billion USD as of 2021, capturing 20% of the market share.
sephora tam sam som

Brand# 57

Sugar cosmetics

Sugar cosmetics was founded in 2015 by celebrity entrepreneur Vineeta Singh who is also one of the esteemed investors on Shark Tank India.

Target persona characteristics

  • Women between the ages 18-55
  • Likes to socialise, outing for special occasions.
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of Sugar cosmeticsThe global cosmetics market worldwide size according to Statista: 80.73 billion USD
SAM of Sugar cosmeticsIndian market size for cosmetic industry by 2025 is expected to be 20 billion USD
SOM of Sugar cosmeticsInc24 reports the company revenue of 15.9 million USD as of 2021, capturing 20% of the market share.
sugar cosmetics tam sam som

Brand# 58

Mama earth

Mama earth is a Indian personal care products company founded by celebrity Shark Tank India investor Gazal Alagh in 2016. The company heavily focuses on all natural and chemical free ingredients in their products.

Target persona characteristics

  • Women between the ages 18-55
  • Puts health as a priority
  • Enjoys being perceived as smart and confident by others.
MarketSize
TAM of Mama earthThe global cosmetics market worldwide size according to Statista: 80.73 billion USD
SAM of Mama earthIndian market size for cosmetic industry by 2025 is expected to be 20 billion USD
SOM of Mama earthThis report suggests that Mamaearth made 58.5 million USD in the year 2021 in the domestic Indian market through its online store, marketplaces and retail sales.
mamaearth tam sam som

Brand# 59

Dollar Shave Club

Dollar Shave Club is an American DTC brand based out of California. They primarily provide razors and personal grooming products for men and women.

Target persona characteristics

  • Men and women between the ages 18-60
  • Enjoys being perceived as smart and confident by others.
  • Interested in trying out new things.
MarketSize
TAM of Dollar Shave ClubThe global shaving and personal care market worldwide size according to Statista: 33.72 billion USD
SAM of Dollar Shave ClubUS market size for shaving and personal care industry in 2022 is 3.93 billion USD
SOM of Dollar Shave ClubAccording the information available on Zoominfo, Dollar Shave Club’s revenue as of 2022 is 104 million USD. The overall market share captured by Dollar Shave Club is 2.64%. That is a phenomenal growth given that the brand is just over a decade old.
dollar shave club

Brand# 60

Bombay Shaving Company

Bombay Shaving Company is a premium personal care and grooming brand operating from India. It primarily caters to the Indian market and sells razors and grooming kits through it’s ecommerce store for men and women.

Target persona characteristics

  • Men and women between the ages 18-60
  • Enjoys being perceived as smart and confident by others.
  • Interested in trying out new things.
MarketSize
TAM of Bombay Shaving CompanyThe global shaving and personal care market worldwide size according to Statista: 33.72 billion USD
SAM of Bombay Shaving CompanyIndian market size for shaving and personal care industry in 2022 is 3.67 billion USD
SOM of Bombay Shaving CompanyAccording the information available on Inc24, Bombay Shaving Company revenue as of 2022 is 18.7 million USD. The overall market share captured by the company is 0.51%.
bombay shaving club tam sam som

Brand# 61

Warby Parker

Warby Parker started as a DTC brand as one of the early online retailers for prescription glasses, contact lenses and sunglasses. After its tremendous success through its online store, the company now sells through its 150+ retail stores across the United States.

Target persona characteristics

  • Kids and adults with a need for prescription glasses.
  • Adults who enjoy outdoor activities and do not like carrying their glasses everywhere.
  • Adults who spend above average time on the internet.
MarketSize
TAM of Warby ParkerThe global eyewear market for the year 2022 is estimated to be 154.24 billion USD and it will go up to 197.2 billion by the year 2027.
SAM of Warby ParkerThe US market size for eyewear industry as of 2022 is 28.31 billion US dollars, making it the strongest market in the world in the eyewear segment.
SOM of Warby ParkerFrom the financial records of Warby Parker, the company made 570 million USD in 2021. This makes the overall market share of Warby Parker to 2.0% in the eyewear industry.
warby parker tam sam som

Brand# 62

Cubitts

Cubitts is a British eyewear brand from London, UK. The company was founded in 2012 and went from almost broke to making exclusive glasses for Madonna. They primarily sell through their ecommerce website and retail outlets in the United Kingdom.

Target persona characteristics

  • Kids and adults with a need for prescription glasses.
  • Adults who enjoy outdoor activities and do not like carrying their glasses everywhere.
  • Adults who spend above average time on the internet.
MarketSize
TAM of CubittsThe global eyewear market for the year 2022 is estimated to be 154.24 billion USD and it will go up to 197.2 billion by the year 2027.
SAM of CubittsThe UK market size for eyewear industry as of 2022 is 4.86 billion US dollars, making it the strongest market in the world in the eyewear segment
SOM of CubittsEvening Standard says that the company is set to hit 10 million euros in revenue as of 2022 with a 0.2% market share in the eyewear market segment in the United Kingdom.
cubitts tam sam som

Brand# 63

LensKart

LensKart is an Indian eyewear retailer primarily selling through their online store and recently, through their retail stores. Based out of New Delhi, the company has over 500 retail outlets catering to millions of prescription eyeglass users all over India. The company was founded by celebrity Shark Tank India investor, Peyush Bansal in 2010.

Target persona characteristics

  • Kids and adults with a need for prescription glasses.
  • Adults who enjoy outdoor activities and do not like carrying their glasses everywhere.
  • Adults who spend above average time on the internet.
MarketSize
TAM of LensKartThe global eyewear market for the year 2022 is estimated to be 154.24 billion USD and it will go up to 197.2 billion by the year 2027.
SAM of LensKartThe Indian market size for the eyewear industry as of 2022 is 4.99 billion US dollars.
SOM of LensKartAccording to Statista, Lenskart made about 117 million US dollars in the financial year 2021 leading to a 2.34% of market share in the eyewear segment.
lenskart tam sam som

Consumer Electronics

Consumer electronics market includes but is not limited to TVs, mobile phones and accessories, computers, laptops and peripherals. The global revenue of this segment exceeds over 1 trillion USD as of 2022. Take a look at the market share of Xbox and 7 other brands in this segment.

Brand# 64

Xbox

Xbox is a video gaming console launched by Microsoft in 2001. Since the inception of the original Xbox, there have been five gaming consoles named Xbox, Xbox 360, Xbox One, Xbox Series X and Xbox Series S.

Target persona characteristics

  • Young and adult men between ages 14-35
  • Spends above average time on the Internet.
  • Early adopters of consumer electronics.
MarketSize
TAM of XboxThe global console gaming market as of 2021 is 43 billion USD.
SAM of XboxThe United States market size for the gaming industry as of 2020 is 4.33 billion US dollars.
SOM of XboxAccording to 2020 reports, Microsoft Xbox made 2.3 billion USD in hardware console sales, leading to 53% share of the market.
xbox tam sam som

Brand# 65

Apple iPhone

In 2007, Apple completely changed the way we communicate with each other today by launching a new category of phones called the iPhone which can do way much more than just calling and text messaging.

Target persona characteristics

  • Young and adult men and women between ages 14-65
MarketSize
TAM of iPhonehe global smartphone market is valued at 457.1 billion USD as of 2021.
SAM of iPhoneThe United States market size for smartphones as of year 2021 is 342.6 billion USD.
SOM of iPhoneAccording to this report, Apple iPhone made a revenue of 191.9 billion USD in 2021.
apple iphone tam sam som

Brand# 66

Samsung Galaxy

Samsung is a South Korean company and a major manufacturer of electronic components in the world. Samsung phones started to catch up with Apple’s iPhone after their highly successful Samsung Galaxy series. Today, Galaxy Note 9 has the highest customer satisfaction in the United States.

Target persona characteristics

  • Young and adult men and women between ages 14-65
MarketSize
TAM of Samsung GalaxyThe global smartphone market is valued at 457.1 billion USD as of 2021.
SAM of Samsung GalaxyThe United States market size for smartphones as of year 2021 is 342.6 billion USD.
SOM of Samsung GalaxyThis report shows that Samsung holds 26.3% of market share in the United States with a serviceable obtainable market of 90 billion USD.
samsung galaxy tam sam som

Brand# 67

Xiaomi Redmi

Xiaomi is a Chinese consumer electronics company primarily selling smartphones in the Asian market. The Indian smartphone market is dominated by Xiaomi under the brand name MI. The most popular smartphone in India in 2022 is Xiaomi Redmi 9A.

Target persona characteristics

  • Adults in India between ages of 18-65
  • Spends time on the Internet
  • Prefer on changing phones every few years
  • Likes to have affordable products with premium quality and feel.
MarketSize
TAM of Xiaomi RedmiThe global smartphone market is valued at 457.1 billion USD as of 2021.
SAM of Xiaomi RedmiThe Indian market size for smartphones as of 2022 is 31.5 billion USD according to this report.
SOM of Xiaomi RedmiAs of Q2 2022, Xiaomi holds 23% of the market share in India for smartphones, leading with a revenue of 7.24 billion USD
xiaomi redmi tam sam som

Brand# 68

G-Shock

G-Shock is a watch product line by Casio computers. The Japanese brand launched its most popular G-shock series in 1981 and it is designed primarily for sports, military and high performance outdoor activities.

Target persona characteristics

  • Men and women who are highly active in some sport.
  • Work at jobs which require outdoor physical activity.
  • Average annual income: $55,000
MarketSize
TAM of Casio G-shockThe global watches market worldwide size: 66.07 billion USD.
SAM of Casio G-shockUS market size for hand watches as of 2022 is 11.10 billion USD
SOM of Casio G-shockNet sales of G-shock as reported on the company's financial statements is 305 million USD. The 35 year old G-shock product line managed to grab 2.74% of market share.
casio g-shock  tam sam som

Brand# 69

GoPro

GoPro is an American company manufacturing action cameras and related accessories like photo and video editing softwares and tools. GoPro revolutionised action photography with its highly successful GoPro Hero product line.

Target persona characteristics

  • Young men and women between the ages of 18-40
  • Likes outdoor activities like hiking, biking, scuba diving etc
  • Spends above average time on social media
  • Enjoys hobbies like photography etc.
MarketSize
TAM of GoProThe global action camera market size is forecasted to be 4.4 billion USD by 2030.
SAM of GoProThere were approximately 2.6 million action cameras sold in North America by 2020 with a total serviceable addressable market size of 1.1 billion USD according to data by this report.
SOM of GoProGoPro made a revenue of 607 million USD in North America as of 2021 with a leading share of 55.1% market share in the action camera category.
gopro hero tam sam som

Brand# 70

Fitbit

Fitbit was founded in 2007 and it was one of the first companies to introduce masses to wearable electronics. The company helps users to track their health data through smart watches and accessories.

Target persona characteristics

  • Adults between the ages of 18-65
  • Likes a healthy way of living
  • Enjoys running, swimming, cycling or a combination of all
MarketSize
TAM of FitbitStatista report says that the total addressable market worldwide for smartwatches and wearable devices is approximately 38.05 billion USD as of 2021.
SAM of FitbitThe United States market size or serviceable addressable market for Fitbit in the year 2022 is 10.12 billion USD as stated in this report.
SOM of FitbitFitbit’s annual revenue was 1.21 billion USD for the year 2021, with a 11.9% market share, just behind Apple Watch.
fitbit tam sam som

Brand# 71

Bose Headphones

Bose is an American company primarily focused on selling audio equipment like headphones, speakers, bluetooth speakers and accessories.

Target persona characteristics

  • Adults between the ages of 18-65
  • Likes to listen to music
  • Keen interest in sound engineering
MarketSize
TAM of Bose headphoneStatista report says that global market size of headphones as of year 2022 is 16.89 billion USD and is growing annually at 2.72% CAGR
SAM of Bose headphoneThe United States market size for the headphones market is 2.31 billion USD as of 2022.
SOM of Bose headphoneBose headphones (consolidating all product lines under headphones) revenue for the year 2022 was 288 million USD, leading to 12.5% market share in the headphone market, just below Apple Airpods
bose headphones tam sam som

Brand# 72

Boat

Boat was founded in 2015 by celebrity Shark Tank India investor Aman Gupta. Boat primarily sells audio consumer electronics like headphones, speakers, smartwatches etc. Boat sells mostly through its website and online marketplaces like Amazon, Flipkart etc.

Target persona characteristics

  • Young adults in India between ages of 15-25
  • Likes to listen to music with quality base
  • Spends time on the Internet
  • Quickly adopts new trends
  • Likes to have premium quality products at affordable prices
MarketSize
TAM of Boat headphoneStatista report says that global market size of headphones as of year 2022 is 16.89 billion USD and is growing annually at 2.72% CAGR
SAM of Boat headphoneThe Indian market size for the headphones market is 0.72 billion USD as of 2022.
SOM of Boat headphoneAccording to this report, ​Boat’s revenue for the year 2022 was 196 million USD, leading to 27.2% market share in the headphone market in India.
boat headphones tam sam som

Food and beverages

USA, China and Europe represent 80% of this market with global revenues exceeding over 280 billion USD as of 2022. Apart from American brands, we have covered Indian brands - both product or service which are doing well in this space. This excludes the fast food restaurant market.

Brand# 73

Blue Tokai

Blue Tokai is a specialty coffee brand from Gurgaon, India. They operate all over India through their website, marketplaces like Amazon and a few retail outlets in TIer 1 cities.

Target persona characteristics

  • Adults in India between ages of 18-65
  • Likes to explore different cuisines
  • Spends average time on social media
MarketSize
TAM of Blue TokaiThe global roast coffee market according to this report is 317.20 billion USD as of 2022.
SAM of Blue TokaiBlue Tokai primarily operates in India where a majority of the population prefers tea over coffee. The serviceable addressable market for roasted coffee in India is 502 million USD as of 2022.
SOM of Blue TokaiBlue Tokai made 5.2 million USD in turnover in the year 2020. The market share of the company in roasted coffee space is about 1.03%.
blue tokai tam sam som

Brand# 74

Colombian Brew Coffee

Colombian Brew Coffee is a direct to consumer (DTC) brand based out of Pune, India. The company sells roasted coffee through its website and online marketplaces.

Target persona characteristics

  • Adults in India between ages of 18-65
  • Likes to explore different cuisines
  • Spends average time on social media
  • Above average annual income
  • Has a contemporary lifestyle
MarketSize
TAM of Colombian Brew CoffeeThe global roast coffee market according to this report is 317.20 billion USD as of 2022.
SAM of Colombian Brew CoffeeColombian Brew Coffee primarily operates in India where a majority of the population prefers tea over coffee. The serviceable addressable market for roasted coffee in India is 502 million USD as of 2022.
SOM of Colombian Brew CoffeeAccording to this report, Colombian Brew Coffee made 1.3 million USD in turnover in the year 2020. The market share of the company in roasted coffee space is about 0.25%.
colombian brew coffee tam sam som

Brand# 75

Sleepy Owl Coffee

Sleepy Owl Coffee is an Indian specialty coffee brand launched in 2016. The company’s goal is to provide the best class brew coffee at the comfort of home to its customers. They primarily sell through their online website, marketplaces and retail outlets.

Target persona characteristics

  • Adults in India between ages of 18-65
  • Likes to explore different cuisines
  • Spends average time on social media
  • Above average annual income
  • Has a contemporary lifestyle
MarketSize
TAM of Sleepy Owl CoffeeThe global roast coffee market according to this report is 317.20 billion USD as of 2022.
SAM of Sleepy Owl CoffeeSleepy Owl Coffee primarily operates in India where a majority of the population prefers tea over coffee. The serviceable addressable market for roasted coffee in India is 502 million USD as of 2022.
SOM of Sleepy Owl CoffeeThis report by Forbes India states that Sleepy Owl Coffee made a revenue of 653K USD with a market share of 0.13% market share in the Indian brew coffee market.
sleepy owl coffee tam sam som

Brand# 76

Rage Coffee

Rage Coffee is an Indian brand based out of Delhi and sells specialty coffee through its online store and marketplaces. According to their website, the company specialises in plant based vitamins coffee. Celebrity cricketer Virat Kohli is the brand ambassador for Rage coffee.

Target persona characteristics

  • Indian millennials
  • Living in Tier 1, tier 2 cities
  • Spends average time on social media
  • Likes to stay fit and in shape
MarketSize
TAM of Rage CoffeeThe global roast coffee market according to this report is 317.20 billion USD as of 2022.
SAM of Rage CoffeeRage Coffee primarily operates in India where a majority of the population prefers tea over coffee. The serviceable addressable market for roasted coffee in India is 502 million USD as of 2022.
SOM of Rage CoffeeYourStory report states that Sleepy Owl Coffee made a revenue of 1.2 million USD with a 0.23% market share in the Indian brew coffee market.
rage coffee tam sam som

Brand# 77

Pilot Coffee Roasters

Pilot Coffee Roasters is a Canadian specialty coffee company. It is one of the full stack specialty coffee roasters in Canada selling coffee from all channels like their direct to customer online store, online marketplaces and through one of several retail outlets that the brand has partnered with.

Target persona characteristics

  • Adults in Canada between ages of 18-65
  • Likes to explore different cuisines
  • Have a specific taste when it comes to beverages.
  • Above average annual income.
MarketSize
TAM of Pilot Coffee RoastersThe global roast coffee market according to this report is 317.20 billion USD as of 2022.
SAM of Pilot Coffee RoastersPilot Coffee Roasters operates in Canada with a serviceable addressable market of 23.40 billion USD for roasted coffee market as of 2022.
SOM of Pilot Coffee RoastersThis SignalHire report states that, Pilot Coffee Roasters made 5 million USD in turnover in the year 2020. The market share of the company in roasted coffee space is about 0.021%
pilot coffee roasters tam sam som

Brand# 78

Caravan Coffee Roasters

Caravan Coffee Roasters is a specialty coffee brand based out of London, UK. The company was founded in 2014 and sells a variety of specialty coffee product line through its online store and Amazon.

Target persona characteristics

  • Adults in UK between ages of 18-65
  • Above average annual income.
MarketSize
TAM of Caravan Coffee RoastersThe global roast coffee market according to this report is 317.20 billion USD as of 2022.
SAM of Caravan Coffee RoastersCaravan Coffee Roasters operates in the United Kingdom with a serviceable addressable market of 8.81 billion USD for roasted coffee market as of 2022.
SOM of Caravan Coffee RoastersThis Pomanda report states that, Caravan Coffee Roasters made a revenue of 2.4 million euros. The market share of the company in roasted coffee space is about 0.027%
caravan coffee roasters tam sam som

Brand# 79

Chaayos

Chaayos is an Indian tea brand founded in 2012. They operate in tier 1, tier 2 cities of India and sell directly through their online store and retail outlets at prime locations.

Target persona characteristics

  • Young adults in India between ages of 18-35
  • Have a willingness to pay a premium price for quality.
  • Have a specific taste when it comes to beverages.
  • Above average annual income.
MarketSize
TAM of ChaayosThe global tea market according to this report is 229.3 billion USD as of 2022.
SAM of ChaayosChaayos operates in India with a serviceable addressable market of 15.67 billion USD for tea market as of 2022.
SOM of ChaayosA Statista report says that, the tea company Chaayos made 12.5 million USD in turnover in the year 2020 with an overall market share of 0.08% in the tea market.
chaayos tea tam sam som

Brand# 80

True Elements

True Elements is a consumer packaged goods (CPG) company from Pune, India. The company specialises in healthy breakfast snacks and primarily caters Indian consumers from all over the country.

Target persona characteristics

  • Millennials in India
  • Have young kids
  • Makes conscious eating choices for self and family
  • Above average annual income
MarketSize
TAM of True ElementsThe global healthy snacks market according to this report is 90.6 billion USD as of 2022.
SAM of True ElementsTrue Elements operates in the Indian market with a serviceable addressable market of 125 million USD for healthy snacks as of 2022. This number has increased significantly after Covid-19.
SOM of True ElementsThis report by Hindu Business Line states that True Elements made 5 millon USD in the financial year 2021, gaining a market share of 4% in the healthy snack segment in India.
true elements tam sam som

Brand# 81

Jimmy Joy

Jimmy Joy is a Dutch meal replacement company, bringing an offering similar to Soylent in the European market. Founded in 2014, the company sells primarily through its ecommerce website.

Target persona characteristics

  • Millennials in Netherlands/Europe
  • Makes conscious eating choices for self and family
  • Above average annual income
  • Open for new experiences
MarketSize
TAM of Jimmy JoyThe global meal replacement company or plant based meals market size according to Bloomberg is 29.4 billion USD as of 2022
SAM of Jimmy JoyJimmy Joy operates in the Dutch market with a serviceable addressable market of 8.7 billion USD for plant based meals in Europe as of 2022. This number has increased significantly after Covid-19.
SOM of Jimmy JoyAccording to growjo, Jimmy Joy made an annual revenue of 8.9 million USD in 2021, capturing a share of 0.10% in the European plant based meals market.
jimmy joy tam sam som

Brand# 82

Boxed Water Is Better

Boxed Water Is Better was founded in 2009 with a mission to reduce plastic water bottles and cans with a sustainable paper based water carton. The company sells its boxed water carton through its ecommerce website, Amazon and retail outlets.

Target persona characteristics

  • Adults between the ages of 18-45
  • Makes conscious living choices
  • Actively participates social causes to give back
  • Above average annual income
  • Open for new experiences
MarketSize
TAM of Boxed Water Is BetterThe bottled water market or convenience water bottle market is valued at 302.50 billion USD as of 2022 as reported by Statista.
SAM of Boxed Water Is BetterThe serviceable addressable market for bottled water in United States is 83 billion USD as of 2022, says this report
SOM of Boxed Water Is BetterAccording to Rocket Reach, Boxed Water Is Better made 5 million USD in revenue as of 2021, capturing a market share of 0.006% in the bottled water market segment in the USA.
boxed water is better tam sam som

Brand# 83

Bamboo India

Bamboo India was started in 2016 in Pune, India. The company believes in sustainability and produces an array of bamboo products. Their marquee product is Bamboo toothbrushes which have gained good traction in western markets. The company was also featured in Shark Tank India.

Target persona characteristics

  • Adults of all ages in US/Europe
  • Makes conscious living choices
  • Actively participates social causes to give back
  • Open for different experiences
MarketSize
TAM of Bamboo IndiaThe global manual toothbrush market is estimated to be valued at 5.02 billion USD as of 2020 according to this report.
SAM of Bamboo IndiaBamboo India primarily caters to consumers who make conscious living choices and believe in giving back to nature. This leads to their serviceable addressable market to 25.4 million USD globally.
SOM of Bamboo IndiaBamboo India’s revenue as of 2022 is 755K USD with a market share of 2.97% in the bamboo toothbrush market segment.
bamboo india tam sam som

Brand# 84

Licious

Licious is a direct to consumer or DTC company from India delivering fresh meat and fish primarily in urban locations of the country.

Target persona characteristics

  • Adults in India
  • Makes health conscious living choices
  • Doesn’t mind paying premium price for quality
  • Above average annual income
MarketSize
TAM of LiciousThe global fresh meat market amounts to 869.90 billion USD as of 2022 according to this report.
SAM of LiciousLicious sells primarily to consumers living in tier 1/tier 2 cities in India. The serviceable addressable market for Licious is 24.82 billion USD
SOM of LiciousLicious made a revenue of 54.6 million USD according to this report, leading to market share of 0.21% in Indian fresh meat market segment.
licious tam sam som

Brand# 85

Fresh to Home

Fresh to Home is an Indian brand which delivers fresh meat, poultry, fish and related products to major cities in India. The company was founded in 2011 in Bengaluru and sells primarily through its direct to consumer (DTC) online store and mobile app.

Target persona characteristics

  • Adults in India
  • Makes health conscious living choices
  • Doesn’t mind paying premium price for quality
  • Above average annual income
MarketSize
TAM of Fresh To HomeThe global fresh meat market amounts to 869.90 billion USD as of 2022 according to this report.
SAM of Fresh To HomeFresh To Home sells primarily to consumers living in tier 1/tier 2 cities in India. The serviceable addressable market for Fresh To Home is 24.82 billion USD
SOM of Fresh To HomeFresh To Home reported a revenue of 8.96 million USD in 2021 according to this report, leading to market share of 0.03% in Indian fresh meat market segment.
fresh to home tam sam som

Brand# 86

Tendercuts

Tendercuts is a fresh meat and seafood delivery company based in Chennai, India. The company caters to the Indian market through its ecommerce website and retail outlets.

Target persona characteristics

  • Adults in India
  • Makes health conscious living choices
  • Doesn’t mind paying premium price for quality
  • Above average annual income
MarketSize
TAM of TendercutsThe global fresh meat market amounts to 869.90 billion USD as of 2022 according to this report.
SAM of TendercutsTendercuts sells primarily to consumers living in tier 1/tier 2 cities in India. The serviceable addressable market for Tendercuts is 24.82 billion USD
SOM of TendercutsTendercuts made a revenue of 18.8 million USD according to Business World India leading to market share of 0.075% in Indian fresh meat market segment.
tendercuts tam sam som

Brand# 87

Fresh Direct

Fresh Direct is an American online grocery store which started with delivering fresh meat cuts to counties in New York and later expanded to several states in USA.

Target persona characteristics

  • Adults in the age group of 18-65
  • Likes to keep up with latest trends
  • Doesn’t mind paying premium price for quality
MarketSize
TAM of Fresh DirectThe global online grocery market amounts to 150 billion USD as of 2022 according to this report.
SAM of Fresh DirectFresh Direct sells primarily to consumers living in the United States. The serviceable addressable market for Fresh Direct is 32.7 billion USD, says this report.
SOM of Fresh DirectFresh Direct made a revenue of 710.6 million USD according to ecommerceDB, leading to market share of 0.65% in the American online grocery market segment.
fresh direct tam sam som

Brand# 88

Country Delight

Country Delight is a subscription based direct to consumer milk delivery service in India. The company caters to major metropolitan cities and primarily sells subscriptions through its online store and mobile app.

Target persona characteristics

  • Adults in India
  • Makes health conscious living choices
  • Doesn’t mind paying premium price for quality
  • Above average annual income
MarketSize
TAM of Country DelightThe milk market in India amounts to 62 billion USD as of 2022 according to this report by Statista.
SAM of Country DelightThe serviceable addressable market for milk delivery services in India is 1.2 billion USD according to Business Insider report.
SOM of Country DelightIn the financial year 2021, Country Delight reported a revenue of 32.76 million USD with a market share of 2.7% in the milk delivery segment in India.
country delight tam sam som

Brand# 89

Organic India

Organic India was established in 1997 in Lucknow, India and produces organic herbal health products. The company is known for its multi flavored organic tea product line. Organic India primarily sells through their online store, marketplaces like Amazon, Nykaa, Flipkart etc and through retail outlets of FabIndia and others.

Target persona characteristics

  • Men and women between ages of 21-55
  • Makes health conscious living choices
  • Doesn’t mind paying premium price for quality
  • Above average annual income
MarketSize
TAM of Organic IndiaThe global organic products market size will reach 487 million USD by 2025-26, says this corporate report of Business India.
SAM of Organic IndiaThe serviceable addressable market, i.e beverages make up to 36% in the total addressable market which comes to 62 million USD
SOM of Organic IndiaIn the financial year 2020, the organic tea product line of Organic India covered 80% of this addressable market leading to a revenue of 50.25 million USD.
organic india tam sam som

Brand# 90

Ghirardelli

Ghirardelli confectionery chocolate company was established in 1852 in San Francisco, United States. Ghirardelli launched its online store in 2006, catering to US markets only. The company’s ecommerce website contributes to 2.6% of total sales.

Target persona characteristics

  • Men and women between ages of 18-65
  • Doesn’t mind paying premium price for quality
MarketSize
TAM of LiciousThe global confectionery market size is 1.05 trillion USD as of 2022 according to this report by Statista.
SAM of LiciousThe confectionery market size in the United States is 186.5 billion USD as of 2022.
SOM of LiciousIn the financial year 2020, Ghirardelli posted a revenue of 575 million USD according to this report by Fortune.
ghirardelli tam sam som

Furniture and home decor

Finally, we cover the furniture and home decor space which has a market size of 673 billion USD worldwide. Below, you can find examples of bedding, living room furniture and accessories brands which describe the market.

Brand# 91

Floyd

Floyd is an Internet first home decor company which aims to become the world's first carbon neutral furniture company. Flyod uses sustainable ingredients to build durable and long lasting furnishing items like sofas, mattresses, pillow covers, sheets and accessories.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Likes to keep up with latest trends
  • Likes visual art
  • Believes in sustainable living and giving back
MarketSize
TAM of FloydAccording to this report by Business wire, the global online home decor market is estimated to be valued at 348 billion USD as of 2027.
SAM of FloydThe addressable market in the USA for the online home decor market is sized at 29 billion USD as of 2020.
SOM of FloydKona Equity says that Flyod’s revenue for the year 2020 was 5.4 million USD with a market share of 0.01%
flyod tam sam som

Brand# 92

Rumpl

Rumpl creates new age blankets with the same material used in camping tents, sleeping bags and other outdoor activities.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Likes to keep up with latest trends
MarketSize
TAM of RumplThe bedding market size worldwide is estimated to be 44 billion USD, says Statista.
SAM of RumplRumpl sells primarily to the USA as its serviceable addressable market. The overall size of this market is 17.27 billion USD
SOM of RumplRumpl’s annual revenue for the year 2021 was 4.1 million USD as reported by Zippia.
rumpl tam sam som

Brand# 93

Buffy

Buffy creates comforters, mattresses and cushions and other bedding accessories from sustainable materials. The company was founded in 2018 and sells directly to consumers with their online store.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Likes to keep up with latest trends
MarketSize
TAM of BuffyThe bedding market size worldwide is estimated to be 44 billion USD, says Statista.
SAM of BuffyBuffy sells primarily to the USA as its serviceable addressable market. The overall size of this market is 17.27 billion USD
SOM of BuffyBuffy’s annual revenue for the year 2021 was 5 million USD as reported by Zoominfo.
buffy tam sam som

Brand# 94

Allform

Allform makes modular sofas for rooms of all shapes and sizes. The American company delivers across the United States through its DTC online store and retail outlets.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Believes in minimalist living.
MarketSize
TAM of BuffyThe seats and sofas market size worldwide is estimated to be 103 billion USD, says Statista.
SAM of BuffyAllform sells primarily to the USA as its serviceable addressable market. The overall size of this market is 41 billion USD
SOM of BuffyAllform’s annual revenue for the year 2021 was 7.2 million USD as reported by Zoominfo.
allform sofas tam sam som

Brand# 95

Boll & Branch

Boll & Branch is an American direct to consumer brand providing premium bedding products like bedding, covers, pillow cases and accessories. The company is committed to using sustainable materials.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Believes in sustainable living and giving back
  • Willingness to pay more for quality products
  • Above average annual income
MarketSize
TAM of Boll & BranchThe bedding market size worldwide is estimated to be 44 billion USD, says Statista.
SAM of Boll & BranchBoll & Branch sells primarily to the USA as its serviceable addressable market. The overall size of this market is 17.27 billion USD
SOM of Boll & BranchBoll & Branch reported annual revenue for the year 2021 was 72 million USD according to this report. The market share of the company in bedding market in USA is 0.4%.
boll and branch tam sam som

Brand# 96

Helix Sleep

Helix Sleep is an American brand and also the creators of Allform modular sofas. The brand sells through its online store and retail outlets all over the United States.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Willingness to pay more for quality products
  • Above average annual income
MarketSize
TAM of Helix SleepThe mattress market size worldwide is estimated to be 35 billion USD, says Statista.
SAM of Helix SleepHelix Sleep sells primarily to the USA as its serviceable addressable market. The overall size of this market is 11.7 billion USD
SOM of Helix SleepHelix Sleep reported annual revenue for the year 2021 was 50 million USD according to this report. The market share of the company in bedding market in USA is 0.4%
helix sleep tam sam som

Brand# 97

Nectar

Nectar is one of the fastest growing direct to consumer mattress brands in the United States. In a span of a few years, the company manages to cross sales over 500 million USD according to Forbes.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Willingness to pay more for quality products
  • Above average annual income
MarketSize
TAM of NectarThe mattress market size worldwide is estimated to be 35 billion USD, says Statista.
SAM of NectarNectar sells primarily to the USA as its serviceable addressable market. The overall size of this market is** 11.7 billion USD**
SOM of NectarAccording to this report, Nectar crossed over 500 million USD in sales as of 2021 with a 0.5% market share in a crowded market of mattresses.
nectar mattress tam sam som

Brand# 98

Brooklinen

Brooklinen is a direct to consumer brand producing comforters, pillow cases, blankets and related bedding accessories.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Willingness to pay more for quality products
MarketSize
TAM of BrooklinenThe bedding market size worldwide is estimated to be 44 billion USD, says Statista.
SAM of BrooklinenBrooklinen sells primarily to the USA as its serviceable addressable market. The overall size of this market is 17.27 billion USD
SOM of BrooklinenBrooklinen’s annual revenue for the year 2021 was 200 million USD as reported in Wall Street Journal
brooklinen beddings tam sam som

Brand# 99

Big Blanket

Big Blanket is an American bedding direct to consumer brand which produces large and comfortable blankets.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Willingness to pay more for quality products
MarketSize
TAM of Big BlanketThe bedding market size worldwide is estimated to be 44 billion USD, says Statista.
SAM of Big BlanketBig Blanket sells primarily to the USA as its serviceable addressable market. The overall size of this market is 17.27 billion USD
SOM of Big BlanketBig Blanket reported an annual revenue of 4.9 million USD, says Datanyze.
big blanket tam sam som

Brand# 100

Revival

Revival is an American furnishing brand producing high quality carpets and rugs. According to the company, each rug is unique and handwoven. Revival sells directly to consumers through its online store.

Target persona characteristics

  • Men and women between the ages of 22-55
  • Willingness to pay more for quality products
  • Above average annual income
MarketSize
TAM of RevivalThe carpet and rug market size worldwide is estimated to be 44 billion USD, says Statista
SAM of RevivalRevival sells primarily to the USA as its serviceable addressable market. The overall size of this market is 16.9 billion USD
SOM of RevivalInsider says that the company made a revenue of 4.2 million USD as of 2019.
revival carpets and rugs tam sam som

Brand# 101

Chumbak

Chumbak is an Indian contemporary home decor brand. The company started in 2010 and primarily caters to millennials and Gen Z keeping up with current trends. Chumbak sells through its direct to consumer online store and retail outlets in malls.

Target persona characteristics

  • Men and women between the ages of 18-33
  • Likes to keep up with latest trends
  • Doesn’t mind paying premium price for quality
  • Likes visual art
MarketSize
TAM of ChumbakAccording to this report by Business wire, the global home decor market is valued at 632 billion USD as of 2021.
SAM of ChumbakResearch and Markets report says that the home decor market in India is estimated to be 32 billion USD as of 2022.
SOM of ChumbakChumbak’s estimated annual revenue is 12.5 million USD according to Growjo. With this, the company has a market share of 0.03% in the home decor segment in India.
Chumbak tam sam som

Conclusion

That's it! We hope this article gave you tons of quality tam, sam, som examples. These metrics will give you a headstart in calculating accurate market size estimations for your business idea or a new product.

Like it or not, this is one of the most important metric which investors use to get a rough idea of business opportunities in your specific market.

More ever, having this data handy will also help you in identifying marketing strategies to tackle your niche segment.

If you need a refresher on calculating these metrics or need a tam sam som template, refer this article on the topic.

Let us know if we missed on a few data points or if you have any questions on SAM and SOM. If you'd like us to add more examples to this article, drop us a line at info@storeplum.in

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Pritesh B

Pritesh B

Ecommerce advocate and content writer at Storeplum. I like to write about current trends in ecommerce, best practices and innovative ways on improving online store conversions. If you have a specific topic in mind which I should cover, please drop a line at info@storeplum.in

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