101 Examples Of Calculating TAM, SAM, SOM And Market Size For Popular DTC Brands

Bonobos is an upscale direct to consumer (DTC) brand selling apparels for men. The company is located in New York and has over 60 locations in the United States.

Target persona characteristics

• Men between the ages of 18-40
• Likes to socialise, outing for special occasions.
• Mostly working for big corporations or running their own businesses.
• Enjoys being perceived as smart and confident by others.

Spoke London is a British apparel company based out of London. The company specialises in custom fit mens trousers for all occasions. Spoke London primarily sells through its online store.

Target persona characteristics

• Men between the ages of 18-40
• Likes to socialise, outing for special occasions.
• Enjoys being perceived as smart and confident by others.

Outerknown is an American apparel brand founded by Kelly Surfer who is a world renowned surfer. The company sells through its online store while focusing on sustainability and the brand is popularly known for its blanket shirts.

Target persona characteristics

• Men between the ages of 18-40
• Likes to socialise, outing for special occasions.
• Believe in giving back to the community

Ministry of Supply is a Boston based apparel company specializing in material science technology. According to the company, they manufacture the most comfortable shirts for men and women. The company sells directly to consumers through their DTC online store.

Target persona characteristics

• Men between the ages of 21-55
• Likes to socialise, outing for special occasions.
• Enjoys being perceived as smart and confident by others.

Madhappy is a trendy American apparel company selling activewear, loungewear, jeans and other clothing accessories. Madhappy was in the news when LVMH invested in the company.

Target persona characteristics

• Men and women between the ages of 18-35
• Likes to socialise, outing for special occasions.

Frank and Oak is a Canadian apparel company founded in 2012. The company believes in creating sustainable products which lasts long for the new generation. Frank and Oak sell through their online store, marketplaces and retail space.

Target persona characteristics

• Men and women between the ages of 18-40
• Likes to socialise, outing for special occasions.
• Believe in giving back to the community

According to their website, Pangaia is a material science company which is changing the way everyday lifestyle apparel products are made. The company is based in the United Kingdom and they sell through their direct to consumer online store.

Target persona characteristics

• Men and women between the ages of 18-55
• Likes to socialise, outing for special occasions.
• Believe in giving back to the community

Zara is one of the world's most valuable brands with a valuation of 13.3 billion US dollars. Headquartered in Spain, Zara is one of the largest apparel retailers in the world specializing in fast fashion, accessories and shoe ware primarily for women.

With over 3000 stores worldwide, Zara is known for its incredible supply chain which delivers new designs from inception to store in two weeks while other retailers take about six months for the same process.

Target persona characteristics

• Men and women between the ages of 18 to 55
• Primary hobby - staying fit, supporting causes, hanging out with large friend circles.
• Mid level income, above average engagement on social media, strong interests in fashion

The American fashion retailer primarily caters to young adults. Apart from its 550+ brick and mortar locations, the brand also operates from its ecommerce website and other online marketplaces.

Target persona characteristics

• Young adults within the age group of 14-25.
• Primarily keeping up with the latest trends.
• Highly active on social media.

As the name might suggest, Canada Goose is a Canadian retailer specialising in extreme weather outdoor clothing like woollen vests, raincoats, snowmobile suits etc.

Target persona characteristics

• Men and women of all ages who are interested in outdoor activities, especially into winter sports and adventure.
• Enjoy exploring the wild.
• Average median income ~ $55,000 annually.

Buckle or The Buckle is an American retailer selling apparels, fashion accessories and footwear for young men and women. The company operates across 42 states in the US and ships globally through its ecommerce website.

Target persona characteristics

• Young men and women who are interested in casual fashion and go with the current trends.
• Like to socialise and spend above average time on social media.

Guess is an American fashion retailer which makes clothing for men and women. The brand also sells other fashion accessories like watchers, jewellery and other luxury items.

Target persona characteristics

• Adults and young men and women with a certain taste in fashion.
• Enjoy spending time and money on things which look and feel good.
• Like to socialise.
• Average median income ~ $55,000 annually.

ASOS is a British retailer specialising in mens and womens clothing. Compared to other giants in the retail industry, ASOS is a fairly new brand. It was established in 2000 in London.

Target persona characteristics

• Young men and women who love current trends in fashion.
• Spend above average time on social media, online shopping, interacting with influencers.
• Like to socialise.

Headquartered in New York, Knot Standard is a premium menswear brand. They focus on tailor made clothing with their proprietary cutting edge platform. The brand offers clothing for all occasions like travel, weekend, night out, wedding, etc.

Target persona characteristics

• Men with a premium taste in fashion.
• Professionally successful, travel a lot for work or business.
• Maintaining a social status is of the utmost importance.
• Above average annual income.

Hanes is one of the oldest clothing brands in the United States, specialising in t-shirts, undergarments, socks, hosiery, etc. According to wikipedia, Hanes operates through 252 locations worldwide and has over 65,000 employees internationally.

Target persona characteristics

• Kids and adults of all age groups.
• The brand has multiple product lines which cannot be generalised to a particular target segment.

Levi Strauss and Co. is synonymous with denim jeans worldwide. Levis is an American clothing brand with over 2800 stores worldwide and employs about 15,000 employees.

Target persona characteristics

• Kids and adults of all age groups.
• The brand has multiple product lines which cannot be generalised to a particular target segment.

Finisterre is a British outdoor apparel company founded in 2003. The company sells primarily through their online store and retail.

Target persona characteristics

• Men and women of all ages who are interested in outdoor activities, especially into winter sports and adventure.
• Enjoy exploring the wild.

Tentree is a Canadian apparel company which makes sustainable clothing and accessories for both men and women. The company sells primarily through its DTC online store all over Canada and USA.

Target persona characteristics

• Men and women between the ages of 18-55
• Likes to socialise, outing for special occasions.
• Believe in giving back to the community

Cotopaxi is an active wear apparel company from Salt lake city, Utah. According to the company, their products are designed to last for 61 years.

Target persona characteristics

• Men and women of all ages who are interested in outdoor activities, especially into winter sports and adventure.
• Enjoy exploring the wild.

Vuori clothing is an American apparel company specialising in activewear and accessories for men and women. With its recent fund raise from Softbank, the company is valued at $4 billion USD.

Target persona characteristics

• Men and women of all ages who are interested in outdoor activities, especially into winter sports and adventure.
• Enjoy exploring the wild.

Alex Crane is an American apparel company producing everyday casual wear for men and women. The company focuses on sustainable clothing and believes in giving back.

Target persona characteristics

• Men and women between the ages of 18-40
• Likes to socialise, outing for special occasions.
• Believe in giving back to the community

Public Rec is an American comfortable athletic apparel company. The brand primarily sells from their direct to customer (DTC) online store all over the United States.

Target persona characteristics

• Men and women between the ages of 18-40
• Likes to socialise, outing for special occasions.

MeUndies is an American company and was founded in 2011. According to their website, the company makes the most comfortable underwear for men and women. Their viral marketing campaigns helped them to scale the company in a short period of time.

Target persona characteristics

• Men and women between the ages of 18-40
• Willingness to pay premium price for comfort

SOM:

Marc Weldon is an American men’s clothing company based out of New York focused on selling socks, underwear and essentials. The online retailer sells primarily through their direct to consumer (DTC) online store.

Target persona characteristics

• Men between the ages of 18-40
• Prioritises on an active lifestyle
• Willingness to pay premium price for comfort

Pair of Thieves is a stylish underwear brand for men and caters to the market in the United States.

Target persona characteristics

• Men between the ages of 18-40
• Prioritises on an active lifestyle
• Willingness to pay premium price for comfort

TAM of Pair of Thieves : SAM:

SOM:

Andie makes stylish swimwear for women of all sizes. The company was founded in 2017 and sells directly from its online store to all over USA and a few other countries.

Target persona characteristics

• Women between the ages of 18-40
• Prioritises on an active lifestyle
• Willingness to pay premium price for comfort

Jambys is an apparel brand for men and women producing comfortable clothes and underwear for home.

Target persona characteristics

• Men and women between the ages of 18-40

• Willingness to pay premium price for comfort

Bombas is a direct to consumer American apparel brand, primarily selling comfortable socks. The company was founded in 2013 and recently began selling t-shirts, underwears and accessories.

Target persona characteristics

• Young adults between the ages of 14-25
• Likes to socialise, outing for special occasions.
• Willingness to pay premium price for comfort
• Keeping up with current trends

Happy Socks is a Swedish direct to consumer brand primarily selling socks, underwear and accessories. Launched in 2008, the company made 1 million USD in sales in their first year of operations.

Target persona characteristics

• Young adults between the ages of 14-25
• Likes to socialise, outing for special occasions.
• Willingness to pay premium price for comfort
• Keeping up with current trends

Bombay shirt company is an Indian apparel brand, catering into personalised and custom made shirts for men and women.

Target persona characteristics

• Men and women between the ages of 18-40
• Likes to socialise, outing for special occasions.
• Mostly working for big corporations or running their own businesses.
• Enjoys being perceived as smart and confident by others.

Draper James is a trendy apparel brand for women founded by celebrity actress Reese Witherspoon. Founded in 2013, the company sells primarily through their online store all over the USA.

Target persona characteristics

• Women between the ages of 18-65
• Likes to keep up with current trends

All Year Round or AYR is a direct to consumer brand (DTC) founded in 2014 with a focus on creating best quality apparels for women which can stand the test of time - as said by Forbes.

Target persona characteristics

• Women between the ages of 18-65
• Likes to keep up with current trends
• Believes in sustainable fashion

Universal Standard is an American apparel company which makes clothes for women of all shapes and sizes. According to the company, the current size scale of xs,s,m,l,xl doesn’t work for all women and it needs to be changed. Universal Standard sells through its DTC online store to customers all over the USA and select countries.

Target persona characteristics

• Women between the ages of 18-45
• Likes to keep up with current trends
• Believes in sustainable fashion

Karagiri is an Indian ethnicwear brand specialising in handcrafted sarees by skilled handicrafts from all over India. They primarily operate through their direct to consumer or DTC ecommerce store.

Target persona characteristics

• Women between the ages of 18-65
• Highly peculiar taste in ethnicware.
• Loves culture and tradition

Prada is a luxury brand, primarily known for its leather bags, shoes and travel accessories. It was founded in 1913 by Prada brothers in Italy. As the most valuable luxury brand in the world, Prada hosts 12,000 employees worldwide and over 600 stores across the globe.

Target persona characteristics

• Men and women with highly sophisticated sense of style and fashion.
• Average income of this target persona is over the median of $75,000.

Cartier is one of the most well regarded and luxurious brands of the world. The brand primarily focuses on high end jewellery, watches, leather bags and accessories.

Target persona characteristics

• Men and women with a penchant for luxury items.
• Socialises within high class groups
• Enjoys being perceived as smart and confident by others.
• Above average income.
• Members of exclusive groups.

Rolex is a luxury watch company founded in 1905. Owning a rolex has been considered a luxury symbol since long. According to their website, Rolex manufactures about 1M watches each year.

Target persona characteristics

• Men and women with a penchant for luxury items.
• Socialises within high class groups
• Enjoys being perceived as smart and confident by others.
• Above average income.
• Members of exclusive groups.

Nike is an American multinational corporation, headquartered in Oregon, USA. It is the world's largest manufacturer of athletic shoes and sportswear with revenue in excess of 46.71 billion U.S. dollars globally in 2022 according to Statista.

After its humble beginnings in 1964, Nike has grown into a global brand which produces footwear, apparels, accessories, primarily catering to a target segment of people with active lifestyles.

Target persona characteristics

• Men and women between the ages of 18 to 40
• Primary hobby - running and casual sports
• Average income - above $55,000 annually.

Skechers is the third largest athletic footwear brand in the United States behind Nike and Adidas. The company designs and develops performance footwear, casual wear and accessories.

Target persona characteristics

• Men and women with active lifestyles within the age range of 18-45
• Enjoyings playing casual sports
• Gets involved in outdoor activities
• Fan of league teams.

Allbirds is an American brand primarily focused on selling sustainable footwear, apparels and accessories. Established in 2016, the company boasts to have crafted a revolutionary wool fabric, specifically engineered for footwear.

Target persona characteristics

• Adults and kids of all age groups.
• Inclined towards sustainable living and making an effort to give back to nature.
• Interested in trendy fashion wear.

Clove is a footwear company specialising in comfortable sneakers for healthcare workers. Based out of Philadelphia, the company sells through its ecommerce website and strategic partnership with healthcare providers.

Target persona characteristics

• Men and women who are healthcare professionals
• Spends several hours a day standing.
• Interested in trendy fashion wear.

According to their website, Thousand Fell is the first company to make a recyclable sneaker. Thousand Fell uses biodegradable ingredients to produce quality sneakers. A majority of their sales come from their direct to consumer ecommerce website.

Target persona characteristics

• Adults and kids of all age groups.
• Inclined towards sustainable living and making an effort to give back to nature.
• Interested in trendy fashion wear.

Vessi makes waterproof and breathable shoes for all weather. Founded in Vancouver, the company primarily sells footwear for men and women through its online store.

Target persona characteristics

• Men and women with active lifestyles within the age range of 18-45
• Enjoys playing casual sports

Vivo barefoot is a footwear brand from the UK which makes shoes with a thin sole. According to their website, the company’s philosophy is that shoe soles should be thin enough to give a barefoot walking/running experience to the user.

Target persona characteristics

• Men and women with active lifestyles within the age range of 18-45
• Above average annual income

Koio is a luxury sneaker shoe brand from Italy. The footwear brand has gained a lot of traction among millennials in a very short period of time.

Target persona characteristics

• Men and women with active lifestyles within the age range of 18-45
• Above average annual income
• Enjoys being perceived as smart and confident by others.

Soludos is a footwear company which was founded in 2010 in NYC. According to their website the company makes crafted shoes and accessories to provide the most comfort.

Target persona characteristics

• Men and women with active lifestyles within the age range of 18-45
• Above average annual income
• Enjoys being perceived as smart and confident by others.

Brunt is a work footwear DTC brand. According to their website, they make the most comfortable work shoes and accessories.

Target persona characteristics

• Men and women with active lifestyles within the age range of 18-50
• Works at a outdoor job

Crocs is a well known American footwear brand founded in 2002. The company is widely known for its unique foam clogs which are soft, odorless and highly comfortable. The company sells through its online store, Amazon and retail outlets all over the world.

M. Gemi is a premium footwear brand with origins from Italy. The company sells handcrafted, premium footwear and accessories for men and women.

Target persona characteristics

• Men and women with active lifestyles within the age range of 18-45
• Above average annual income
• Enjoys being perceived as smart and confident by others.

Cariuma is a Singapore based footwear company selling high quality and comfortable sneakers for men and women. The company was founded in 2018 and sells mainly through its DTC online store.

Target persona characteristics

• Adults and kids of all age groups.
• Inclined towards sustainable living and making an effort to give back to nature.
• Interested in trendy fashion wear.

Birdies is an American women’s comfortable shoe brand. The company was founded in 2015 and sells its popular flat shoes directly through its direct to consumer (DTC) online store.

Target persona characteristics

• Women over age 25
• Working moms
• Interested in trendy fashion wear.
• Active lifestyle.

Mahabis is a premium lifestyle footwear brand founded in 2014. The company sells highly comfortable slippers made from recycled materials directly to consumers from its online store to North America, Europe and Australian markets. Mahabis makes most of its revenue from the US market.

Target persona characteristics

• Adults and kids of all age groups.
• Inclined towards sustainable living and making an effort to give back to nature.
• Interested in trendy fashion wear.

Neeman’s is a fast growing Indian footwear brand focused on creating sustainable, eco-friendly shoe lines including sneakers, shoes and accessories for men and women.

Target persona characteristics

• Adults and kids of all age groups.
• Inclined towards sustainable living and making an effort to give back to nature.
• Interested in trendy fashion wear.

Boot Barn is a niche apparel brand primarily selling cowboy boots, fashion clothes, work wear and accessories. Their online store gets about 3.5M average visitors per month.

Target persona characteristics

• Men and women between the ages of 18-55 with a niche taste in fashion and dressing.
• Proud of their lifestyle
• Average median income ~ $55,000 annually.

Beauty and personal care market worldwide is 80 billion USD. Worldwide, India ranks fourth as the available market for generating highest revenue in this segment. L’oreal controls the majority of the market share in the beauty and personal care segment. Let’s see L’oreal and 8 other direct to consumer brands in this segment.

L’oreal is the largest cosmetics manufacturer in the world with primary focus on hair care products. Headquartered in Paris, the company is home to over 80,000 employees worldwide.

Target persona characteristics

• Women between the ages 18-55
• Likes to socialise, outing for special occasions.
• Enjoys being perceived as smart and confident by others.

Sephora is a French brand offering beauty products, lotions, haircare, skin care and related products. The company has over 2600 stores worldwide.

Target persona characteristics

• Women between the ages 18-55
• Likes to socialise, outing for special occasions.
• Enjoys being perceived as smart and confident by others.

Sugar cosmetics was founded in 2015 by celebrity entrepreneur Vineeta Singh who is also one of the esteemed investors on Shark Tank India.

Target persona characteristics

• Women between the ages 18-55
• Likes to socialise, outing for special occasions.
• Enjoys being perceived as smart and confident by others.

Mama earth is a Indian personal care products company founded by celebrity Shark Tank India investor Gazal Alagh in 2016. The company heavily focuses on all natural and chemical free ingredients in their products.

Target persona characteristics

• Women between the ages 18-55
• Puts health as a priority
• Enjoys being perceived as smart and confident by others.

Dollar Shave Club is an American DTC brand based out of California. They primarily provide razors and personal grooming products for men and women.

Target persona characteristics

• Men and women between the ages 18-60
• Enjoys being perceived as smart and confident by others.
• Interested in trying out new things.

Bombay Shaving Company is a premium personal care and grooming brand operating from India. It primarily caters to the Indian market and sells razors and grooming kits through it’s ecommerce store for men and women.

Target persona characteristics

• Men and women between the ages 18-60
• Enjoys being perceived as smart and confident by others.
• Interested in trying out new things.

Warby Parker started as a DTC brand as one of the early online retailers for prescription glasses, contact lenses and sunglasses. After its tremendous success through its online store, the company now sells through its 150+ retail stores across the United States.

Target persona characteristics

• Kids and adults with a need for prescription glasses.
• Adults who enjoy outdoor activities and do not like carrying their glasses everywhere.
• Adults who spend above average time on the internet.

Cubitts is a British eyewear brand from London, UK. The company was founded in 2012 and went from almost broke to making exclusive glasses for Madonna. They primarily sell through their ecommerce website and retail outlets in the United Kingdom.

Target persona characteristics

• Kids and adults with a need for prescription glasses.
• Adults who enjoy outdoor activities and do not like carrying their glasses everywhere.
• Adults who spend above average time on the internet.

LensKart is an Indian eyewear retailer primarily selling through their online store and recently, through their retail stores. Based out of New Delhi, the company has over 500 retail outlets catering to millions of prescription eyeglass users all over India. The company was founded by celebrity Shark Tank India investor, Peyush Bansal in 2010.

Target persona characteristics

• Kids and adults with a need for prescription glasses.
• Adults who enjoy outdoor activities and do not like carrying their glasses everywhere.
• Adults who spend above average time on the internet.

Xbox is a video gaming console launched by Microsoft in 2001. Since the inception of the original Xbox, there have been five gaming consoles named Xbox, Xbox 360, Xbox One, Xbox Series X and Xbox Series S.

Target persona characteristics

• Young and adult men between ages 14-35
• Spends above average time on the Internet.
• Early adopters of consumer electronics.

In 2007, Apple completely changed the way we communicate with each other today by launching a new category of phones called the iPhone which can do way much more than just calling and text messaging.

Target persona characteristics

• Young and adult men and women between ages 14-65

Samsung is a South Korean company and a major manufacturer of electronic components in the world. Samsung phones started to catch up with Apple’s iPhone after their highly successful Samsung Galaxy series. Today, Galaxy Note 9 has the highest customer satisfaction in the United States.

Target persona characteristics

• Young and adult men and women between ages 14-65

Xiaomi is a Chinese consumer electronics company primarily selling smartphones in the Asian market. The Indian smartphone market is dominated by Xiaomi under the brand name MI. The most popular smartphone in India in 2022 is Xiaomi Redmi 9A.

Target persona characteristics

• Adults in India between ages of 18-65
• Spends time on the Internet
• Prefer on changing phones every few years
• Likes to have affordable products with premium quality and feel.

G-Shock is a watch product line by Casio computers. The Japanese brand launched its most popular G-shock series in 1981 and it is designed primarily for sports, military and high performance outdoor activities.

Target persona characteristics

• Men and women who are highly active in some sport.
• Work at jobs which require outdoor physical activity.
• Average annual income: $55,000

GoPro is an American company manufacturing action cameras and related accessories like photo and video editing softwares and tools. GoPro revolutionised action photography with its highly successful GoPro Hero product line.

Target persona characteristics

• Young men and women between the ages of 18-40
• Likes outdoor activities like hiking, biking, scuba diving etc
• Spends above average time on social media
• Enjoys hobbies like photography etc.

Fitbit was founded in 2007 and it was one of the first companies to introduce masses to wearable electronics. The company helps users to track their health data through smart watches and accessories.

Target persona characteristics

• Adults between the ages of 18-65
• Likes a healthy way of living
• Enjoys running, swimming, cycling or a combination of all

Bose is an American company primarily focused on selling audio equipment like headphones, speakers, bluetooth speakers and accessories.

Target persona characteristics

• Adults between the ages of 18-65
• Likes to listen to music
• Keen interest in sound engineering

Boat was founded in 2015 by celebrity Shark Tank India investor Aman Gupta. Boat primarily sells audio consumer electronics like headphones, speakers, smartwatches etc. Boat sells mostly through its website and online marketplaces like Amazon, Flipkart etc.

Target persona characteristics

• Young adults in India between ages of 15-25
• Likes to listen to music with quality base
• Spends time on the Internet
• Quickly adopts new trends
• Likes to have premium quality products at affordable prices

Blue Tokai is a specialty coffee brand from Gurgaon, India. They operate all over India through their website, marketplaces like Amazon and a few retail outlets in TIer 1 cities.

Target persona characteristics

• Adults in India between ages of 18-65
• Likes to explore different cuisines
• Spends average time on social media

Colombian Brew Coffee is a direct to consumer (DTC) brand based out of Pune, India. The company sells roasted coffee through its website and online marketplaces.

Target persona characteristics

• Adults in India between ages of 18-65
• Likes to explore different cuisines
• Spends average time on social media
• Above average annual income
• Has a contemporary lifestyle

Sleepy Owl Coffee is an Indian specialty coffee brand launched in 2016. The company’s goal is to provide the best class brew coffee at the comfort of home to its customers. They primarily sell through their online website, marketplaces and retail outlets.

Target persona characteristics

• Adults in India between ages of 18-65
• Likes to explore different cuisines
• Spends average time on social media
• Above average annual income
• Has a contemporary lifestyle

Rage Coffee is an Indian brand based out of Delhi and sells specialty coffee through its online store and marketplaces. According to their website, the company specialises in plant based vitamins coffee. Celebrity cricketer Virat Kohli is the brand ambassador for Rage coffee.

Target persona characteristics

• Indian millennials
• Living in Tier 1, tier 2 cities
• Spends average time on social media
• Likes to stay fit and in shape

Pilot Coffee Roasters is a Canadian specialty coffee company. It is one of the full stack specialty coffee roasters in Canada selling coffee from all channels like their direct to customer online store, online marketplaces and through one of several retail outlets that the brand has partnered with.

Target persona characteristics

• Adults in Canada between ages of 18-65
• Likes to explore different cuisines
• Have a specific taste when it comes to beverages.
• Above average annual income.

Caravan Coffee Roasters is a specialty coffee brand based out of London, UK. The company was founded in 2014 and sells a variety of specialty coffee product line through its online store and Amazon.

Target persona characteristics

• Adults in UK between ages of 18-65
• Above average annual income.

Chaayos is an Indian tea brand founded in 2012. They operate in tier 1, tier 2 cities of India and sell directly through their online store and retail outlets at prime locations.

Target persona characteristics

• Young adults in India between ages of 18-35
• Have a willingness to pay a premium price for quality.
• Have a specific taste when it comes to beverages.
• Above average annual income.

True Elements is a consumer packaged goods (CPG) company from Pune, India. The company specialises in healthy breakfast snacks and primarily caters Indian consumers from all over the country.

Target persona characteristics

• Millennials in India
• Have young kids
• Makes conscious eating choices for self and family
• Above average annual income

Jimmy Joy is a Dutch meal replacement company, bringing an offering similar to Soylent in the European market. Founded in 2014, the company sells primarily through its ecommerce website.

Target persona characteristics

• Millennials in Netherlands/Europe
• Makes conscious eating choices for self and family
• Above average annual income
• Open for new experiences

Boxed Water Is Better was founded in 2009 with a mission to reduce plastic water bottles and cans with a sustainable paper based water carton. The company sells its boxed water carton through its ecommerce website, Amazon and retail outlets.

Target persona characteristics

• Adults between the ages of 18-45
• Makes conscious living choices
• Actively participates social causes to give back
• Above average annual income
• Open for new experiences

Bamboo India was started in 2016 in Pune, India. The company believes in sustainability and produces an array of bamboo products. Their marquee product is Bamboo toothbrushes which have gained good traction in western markets. The company was also featured in Shark Tank India.

Target persona characteristics

• Adults of all ages in US/Europe
• Makes conscious living choices
• Actively participates social causes to give back
• Open for different experiences

Licious is a direct to consumer or DTC company from India delivering fresh meat and fish primarily in urban locations of the country.

Target persona characteristics

• Adults in India
• Makes health conscious living choices
• Doesn’t mind paying premium price for quality
• Above average annual income

Fresh to Home is an Indian brand which delivers fresh meat, poultry, fish and related products to major cities in India. The company was founded in 2011 in Bengaluru and sells primarily through its direct to consumer (DTC) online store and mobile app.

Target persona characteristics

• Adults in India
• Makes health conscious living choices
• Doesn’t mind paying premium price for quality
• Above average annual income

Tendercuts is a fresh meat and seafood delivery company based in Chennai, India. The company caters to the Indian market through its ecommerce website and retail outlets.

Target persona characteristics

• Adults in India
• Makes health conscious living choices
• Doesn’t mind paying premium price for quality
• Above average annual income

Fresh Direct is an American online grocery store which started with delivering fresh meat cuts to counties in New York and later expanded to several states in USA.

Target persona characteristics

• Adults in the age group of 18-65
• Likes to keep up with latest trends
• Doesn’t mind paying premium price for quality

Country Delight is a subscription based direct to consumer milk delivery service in India. The company caters to major metropolitan cities and primarily sells subscriptions through its online store and mobile app.

Target persona characteristics

• Adults in India
• Makes health conscious living choices
• Doesn’t mind paying premium price for quality
• Above average annual income

Organic India was established in 1997 in Lucknow, India and produces organic herbal health products. The company is known for its multi flavored organic tea product line. Organic India primarily sells through their online store, marketplaces like Amazon, Nykaa, Flipkart etc and through retail outlets of FabIndia and others.

Target persona characteristics

• Men and women between ages of 21-55
• Makes health conscious living choices
• Doesn’t mind paying premium price for quality
• Above average annual income

Ghirardelli confectionery chocolate company was established in 1852 in San Francisco, United States. Ghirardelli launched its online store in 2006, catering to US markets only. The company’s ecommerce website contributes to 2.6% of total sales.

Target persona characteristics

• Men and women between ages of 18-65
• Doesn’t mind paying premium price for quality

Floyd is an Internet first home decor company which aims to become the world's first carbon neutral furniture company. Flyod uses sustainable ingredients to build durable and long lasting furnishing items like sofas, mattresses, pillow covers, sheets and accessories.

Target persona characteristics

• Men and women between the ages of 22-55
• Likes to keep up with latest trends
• Likes visual art
• Believes in sustainable living and giving back

Rumpl creates new age blankets with the same material used in camping tents, sleeping bags and other outdoor activities.

Target persona characteristics

• Men and women between the ages of 22-55
• Likes to keep up with latest trends

Buffy creates comforters, mattresses and cushions and other bedding accessories from sustainable materials. The company was founded in 2018 and sells directly to consumers with their online store.

Target persona characteristics

• Men and women between the ages of 22-55
• Likes to keep up with latest trends

Allform makes modular sofas for rooms of all shapes and sizes. The American company delivers across the United States through its DTC online store and retail outlets.

Target persona characteristics

• Men and women between the ages of 22-55
• Believes in minimalist living.

Boll & Branch is an American direct to consumer brand providing premium bedding products like bedding, covers, pillow cases and accessories. The company is committed to using sustainable materials.

Target persona characteristics

• Men and women between the ages of 22-55
• Believes in sustainable living and giving back
• Willingness to pay more for quality products
• Above average annual income

Helix Sleep is an American brand and also the creators of Allform modular sofas. The brand sells through its online store and retail outlets all over the United States.

Target persona characteristics

• Men and women between the ages of 22-55
• Willingness to pay more for quality products
• Above average annual income

Nectar is one of the fastest growing direct to consumer mattress brands in the United States. In a span of a few years, the company manages to cross sales over 500 million USD according to Forbes.

Target persona characteristics

• Men and women between the ages of 22-55
• Willingness to pay more for quality products
• Above average annual income

Brooklinen is a direct to consumer brand producing comforters, pillow cases, blankets and related bedding accessories.

Target persona characteristics

• Men and women between the ages of 22-55
• Willingness to pay more for quality products

Big Blanket is an American bedding direct to consumer brand which produces large and comfortable blankets.

Target persona characteristics

• Men and women between the ages of 22-55
• Willingness to pay more for quality products

Revival is an American furnishing brand producing high quality carpets and rugs. According to the company, each rug is unique and handwoven. Revival sells directly to consumers through its online store.

Target persona characteristics

• Men and women between the ages of 22-55
• Willingness to pay more for quality products
• Above average annual income

Chumbak is an Indian contemporary home decor brand. The company started in 2010 and primarily caters to millennials and Gen Z keeping up with current trends. Chumbak sells through its direct to consumer online store and retail outlets in malls.

Target persona characteristics

• Men and women between the ages of 18-33
• Likes to keep up with latest trends
• Doesn’t mind paying premium price for quality
• Likes visual art