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How to choose a domain name for your online business?

By Pritesh B

Posted | 6 min read

Man selecting domain name

Selecting the perfect domain name is a crucial step in establishing a strong online presence, as it not only represents your brand but also plays a significant role in driving traffic to your website.

In today's digital landscape, a domain name that is memorable, SEO-optimized, and aligned with your brand identity can make all the difference.

In this comprehensive guide, we'll explore the ins and outs of choosing a domain name that captures the essence of your business while adhering to best practices for search engine optimization. Let's go-

Importance of a memorable and SEO-friendly domain name

Understanding the significance of a memorable and SEO-optimized domain name is essential for any blogger or website owner.

A catchy domain name plays a critical role in driving both direct and organic (SEO) traffic to your website.

Direct traffic refers to users who visit your site directly, while an easily-recalled domain name encourages repeat visits, fostering brand loyalty.

In the world of search engine optimization, it's important to strike a balance when it comes to keyword usage in your domain name.

Overloading your domain with keywords can appear as promotional content and may lead to search engine penalties. Instead, thoughtfully incorporate broad, contextually relevant keywords to enhance your domain's SEO value without triggering negative consequences.

By combining your creativity with a sound understanding of SEO best practices, you can craft a domain name that not only appeals to your target audience but also strengthens your online presence.

Keep in mind that perfection may be elusive, but with the right approach, you can secure a domain name that effectively serves your goals and captures the essence of your brand.

Here are a few examples of memorable and SEO-friendly domain names-

  • - This domain name clearly communicates that the website focuses on eco-friendly travel planning. The keywords "eco travel" and "planner" are broad and relevant, making it SEO-friendly and easy to remember.

  • - This domain name suggests that the website offers budget-friendly tech advice or product recommendations. With "budget," "tech," and "guru" as keywords, it is both memorable and SEO-optimized.

  • - This domain name implies that the website is a go-to resource for organic beauty products and tips. The broad keywords "organic," "beauty," and "hub" make it memorable and SEO-friendly.

  • - This domain name communicates that the website is focused on fitness and exercise, positioning itself as a headquarters for fitness enthusiasts. The combination of "fitness," "revolution," and "HQ" creates a memorable and SEO-optimized name.

  • - This domain name suggests that the website is dedicated to pet owners and their beloved animals. The keywords "pet lovers" and "paradise" are broad and relevant, making it easy to remember and SEO-friendly.

Storeplum ad to connect domain name

How to choose the perfect domain name?

As an e-commerce business owner, choosing the right domain name is crucial for accurately representing your brand, ensuring it's easy to remember, and supporting your SEO efforts.

To select the perfect domain name for your online store, consider the following factors:

  1. Relevance: Your domain name should be connected to your e-commerce business, its products, or services. It needs to be descriptive enough to convey your website's purpose to potential customers, helping them understand what your online store offers.

  2. Keyword Optimization: Including relevant keywords in your domain name can improve your e-commerce website's search engine ranking, driving more traffic to your online store. However, avoid keyword stuffing, which can harm your SEO efforts.

  3. Length: A shorter domain name is typically easier for customers to type into a browser and remember. Strive for a length between 15 and 20 characters to maximize usability.

  4. Domain Name Extension: The domain extension, such as .com, .net, or .org, can impact how customers perceive your e-commerce business and its performance in search results.

Generally, .com is the most recognized and preferred extension, while country-specific extensions may be better suited for businesses targeting a specific region. Keep in mind that domain names often serve as a reflection of your business name.

By carefully considering these aspects, you can create a domain name that effectively captures the essence of your e-commerce business, while optimizing it for search engines and enhancing the user experience for your customers. e-commerce business owner

Choosing a domain name based on keywords

"Keyword consideration" involves selecting and incorporating relevant keywords in a website's content, meta tags, and domain name to improve search engine rankings. Users input keywords, or search terms, to find information or solutions to specific problems.

It's vital to include keywords that your target audience is likely to use when searching for your products or services in your website content. This increases your website's visibility and its likelihood of appearing on search engine results pages (SERPs).

Keyword research tools can help identify popular and relevant keywords for your business or niche by analyzing search volume, competition, and other factors, ultimately driving traffic to your website.

Incorporating relevant keywords in the domain name

Incorporating relevant keywords in a domain name is an effective way to boost a website's search engine rankings, as search engines consider domain names when determining a website's relevance to a search query.

It's crucial to use keywords naturally and contextually rather than overstuffing them in the domain name. An overly long domain name crammed with keywords may appear spammy, negatively impacting your SEO and search engine rankings.

  • Be relevant: Choose keywords closely related to your business, products, or services.

  • Ensure simplicity: Opt for shorter domain names, as they are easier to remember and type into a browser. Avoid excessive words or multiple keywords.

  • Use a hyphen: Consider using a hyphen to separate multiple terms in your domain name, which can improve search engine rankings and enhance readability and memorability.

  • Avoid trademark infringement: Research potential trademark conflicts before choosing a domain name with keywords associated with another business or brand.

  • Prioritize branding: While including keywords can aid SEO, focus on branding and select a domain name that accurately represents your business and resonates with your target audience.

By striking a balance between keyword usage and branding, you can create a domain name that enhances your online presence and appeals to your target market.

Here are some examples illustrate how real-life domain names can effectively balance the use of relevant keywords and strong branding to create a memorable and SEO-friendly online presence.

1. - Budget Travel is a travel website that focuses on providing affordable travel tips and deals. The domain name combines the keywords "budget" and "travel," making it clear that the site caters to cost-conscious travelers.

2. - Fitbit is a brand that produces wearable fitness trackers. The domain name effectively combines the keywords "fit" and "bit" to create a memorable and relevant name for the brand, highlighting its focus on fitness and technology.

3. - Simply Recipes is a cooking and recipe website that combines the keywords "simply" and "recipes" in its domain name. This creates a memorable and descriptive domain that conveys the site's focus on providing easy-to-follow recipes.

Storeplum ad to connect domain name

What is the best domain name length?

While there isn't a strict length requirement for domain names, it's generally recommended to keep them concise and captivating.

Ideally, a domain name should be between 6 and 14 characters. However, simplicity and accuracy should always trump brevity.

An extended domain name can still be effective if it's easy to remember, relevant to your brand, and uncomplicated.

Keep in mind that longer domain names may be more challenging to type, recall, or share on social media platforms.

Embrace the art of brevity while ensuring your domain name embodies your brand's essence.

Below are some pros and cons of longer domain names -

You may have a better chance of finding a domain name that is available with a longer name because longer domain names are frequently more easily available than shorter ones.May be more difficult to remember and write, which could result in fewer people visiting your website.
Longer domain names have the potential to be more detailed and to reveal more about your brand or company.Typing errors: Longer domain names are more likely to contain typing errors, which may direct users to the incorrect website or cause traffic to be lost.
May contain more pertinent keywords, which could boost your search engine results.Social media restrictions: You might not be able to effectively promote your website on these platforms if your domain name is too long to accommodate in social media posts.
Can be more memorable and distinctive, which can help you stick out from rivals.A long domain name may not successfully communicate your brand identity to customers if it is not memorable or pertinent to your brand.
Storeplum ad to connect domain name

Selecting perfect domain name extensions

Selecting the perfect domain name extension is essential in creating a strong online presence that leaves a lasting impression.

Domain extensions, such as .com, .org, .net, and others, act as the final touch to your domain name, each carrying its unique purpose and message.

To choose the right extension for your website's visibility and branding, consider these key factors:

Generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs)

Generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs) are two categories of domain name extensions used in the Domain Name System (DNS) to organize and classify websites on the internet.

In recent years, many new gTLDs have been introduced, such as .blog, .shop, .app, and others, to cater to specific industries, interests, or website types.

On the other hand, there are ccTLDs for nearly every country, and they help to signify that a website's content or services are intended for a specific regional market.

Your website's goals and target audience will guide your choice. Keep these aspects in mind:

Target market: A ccTLD signals that your website caters to a specific country or region. For example, using a .ca extension implies a focus on the Canadian market. Brand identity: For a worldwide reach, a gTLD like .com, .net, or .org can help create a consistent, recognizable online presence.

Always check the availability of your desired domain name with both extensions, as some might be taken.

Here's a quick overview of popular domain extensions and their typical associations:

.com: Widely used for commercial websites.

.org: Preferred by non-profit organizations.

.net: Ideal for networking or technology-related sites.

.edu: Exclusive to educational institutions, like colleges and universities.

.gov: Designated for government organizations' websites.

.biz: Often chosen by businesses to differentiate from similarly named sites.

.info: A popular choice for informational websites.

By thoughtfully evaluating your target market and brand identity, you can select the ideal domain name extension that not only enhances your online presence but also resonates with your audience.

Storeplum ad to connect domain name

Avoid adding hyphens and numbers in domain name

When crafting a domain name, it's generally advisable to avoid using hyphens and numbers.

Hyphenated domain names or those containing numbers can appear unprofessional, be difficult to remember, and are often prone to typos.

These elements may also hinder your website's discoverability and impact your brand's credibility.

To find alternative domain names without hyphens or numbers, try combining relevant words, using synonyms, or incorporating industry-specific terms.

Employ creativity in constructing memorable and unique names that reflect your brand identity. If necessary, you can also explore new gTLDs to broaden your options.

However, there are instances when using hyphens or numbers might be appropriate.

For example, if the inclusion of a number holds a significant meaning for your brand or if a hyphen is necessary to improve readability and avoid confusion.

In such cases, be sure to maintain simplicity and consider the potential impact on your target audience's perception of your brand.

How to check if a domain name is available?

Choosing the right domain name involves checking its availability and being mindful of trademark issues.

First, search across different domain registrars to make sure the domain you want is not already taken.

Use tools that allow you to explore various extensions, helping you find the perfect name for your brand.

Here are a few popular domain registrars where users can register their domain names:

  1. GoDaddy
  2. Namecheap
  3. Bluehost
  4. HostGator
  5. Domain .com
  6. 1&1 IONOS
  7. Network Solutions
  8. Name .com
  9. Gandi
  10. Google Domains

Also, ensure that your chosen domain name doesn't infringe on existing trademarks.

Use trademark databases and online resources to avoid legal problems or conflicts with other businesses. A unique domain name helps you build a strong and recognizable brand.

Think about registering your own trademark to protect your domain name and brand. This gives you the exclusive right to use the name within your industry, protecting against infringement and unauthorized use by competitors. By taking these steps, you'll secure your online presence and create a solid foundation for your brand's success.

Future proof your domain name

Making sure your domain name stays relevant in the future is important for a strong online presence. Choose a domain name that can grow with your business and adapt to changes in your products or services without losing its meaning.

Register other domain extensions and common misspellings of your main domain name to protect your brand and catch traffic from users who might make a typo.

Consider popular extensions like .net, .org, or country-specific ones like, and variations of your domain with or without hyphens.

Don't forget to renew your domain registration on time. Set up automatic renewals or reminders to avoid accidentally letting your domain expire and losing it to someone else.

By taking these steps, you keep your domain name effective and protect your brand online.

Storeplum ad to connect domain name


In conclusion, selecting a memorable and SEO-friendly domain name is vital for your online business's success.

A well-chosen domain name not only strengthens your brand identity but also boosts your website's visibility in search engine results, driving more traffic and potential customers to your site.

By following these guidelines, you can secure a domain name that accurately represents your brand, resonates with your target market, and sets your online business up for long-term success.

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Pritesh B
Pritesh B

Ecommerce advocate and Co-founder at Storeplum. I like to write about current trends in ecommerce, best practices and innovative ways on improving online store conversions.

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